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Real Estate CRM Software for Real Estate Agents and Independent Agents.
Zarina CRM Real Estate is a CRM application dedicated exclusively to the real estate field — designed for agents, brokers, and developers who want to manage their activities in an organized, automated, and highly efficient manner. This self-hosted CRM system offers full control over your data and automates the entire workflow: from generating leads and scheduling viewings to making offers, processing payments, and post-transaction feedback.
Trusted by leading businesses in Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah, Ajman, and Fujairah across the UAE region:
Real Estate CRM: Automate Sales and Control the Entire Process, from Lead to Contract and Payment.
With Zarina CRM Real Estate, every step of the sales process becomes clear and easy to manage. From the first contact to signing the contract, you automate communication, reduce administrative time, and increase your conversions. One CRM system, installed locally, with no subscriptions and full data security. It includes property and client management, automated offers and follow-up, as well as a viewing calendar, reports, and task management.
Interested in a live demo of Zarina CRM Real Estate in Dubai?
Smart Features for Real Estate Sales in Dubai
Zarina CRM Real Estate provides you with all the necessary tools to automate and organize your agency’s activities: leads, offers, appointments, viewings, tasks, and payments — all within a single, well-structured platform. You have complete control over the sales process, from the first contact to signing the contract and delivering the services. Everything is fast, secure, and free of the chaos of scattered papers or files.Manage your leads, organize viewings, send offers, and track payments — all in one intuitive system.
Real Estate Dashboard
Monitor in real-time all key indicators for your agency: incoming leads, offers sent, scheduled viewings, estimated commissions, and ongoing tasks — all centralized in an intuitive control panel. Complete visibility, no chaos.
Client Management
Centralize and manage all clients and potential buyers or renters, with quick access to interaction history, requests, and negotiation status. Clear, well-documented communication with no lost information, for a professional and conversion-oriented experience.
Property Management
Completely manage your property portfolio — from listing and updates to sales or rentals. Quickly add properties, attach photos, detailed descriptions, and track everything in real-time. Have a clear overview of each property and connect clients, offers, and viewings.
Offer Management
Quickly create personalized offers for sales or rentals and track their status in real-time: sent, viewed, accepted, or declined. Have full control over the properties and optimize each stage of the sales process to increase conversion rates.
Live Auctions
Easily organize real estate auctions directly through the CRM. Schedule collective viewings, send automated invitations to clients, and track real-time participation confirmations. Zarina CRM Real Estate gives you full control over the entire process, all within a structured system.
Follow-Up System
Say goodbye to manual reminders — the CRM automatically sends personalized emails to clients based on scheduled viewings, sending offers, and tracking discussion statuses. Maintain constant, professional communication, without being repetitive, ensuring the client gets the final push they need.
Tasks & Activities
Quickly assign tasks to each agent — from contacting clients to organizing viewings — and track the progress of each activity in real-time. Your team stays organized, productive, and follows a clear workflow, providing a professional and pleasant experience for every client.
Detailed Reports
Analyze the evolution of leads, offer status, payments received, and conversion rates for each agent or campaign. Gain clear insight into your team’s performance, and adjust the sales strategy to maximize results and profitability.
Calendar
Easily schedule viewings, meetings with clients, or calls, and manage them in an intuitive calendar with reminders. You always have control over the team’s schedule, avoiding overbookings — ensuring an efficient organization for both your team and happy clients.
File Management
Safely store all important documents: contracts, sales agreements, offers, and additional property-related documents. You can quickly access any file you need, without wasting time searching through scattered files.
Smart Reminders
Never miss an important action again. Set up smart reminders for viewings, offers, tasks, payments, or contracts, and receive automatic notifications through pop-ups and the notification center, exactly when needed. Zarina CRM Real Estate helps you stay organized with personalized alerts for each client.
Offer Transfer
Transfer offers between agents based on expertise, coverage, or availability. Zarina CRM Real Estate allows each agent to transfer a property offer to other colleagues with just one click. Optimize team productivity, reduce response time, and increase conversion chances through a clear and efficient allocation system.
Generate PDF
Create professional brochures directly from Zarina CRM Real Estate, fully automated and without manual editing. The system generates elegant PDF files with property photos, descriptions, and details, perfect for sending to clients or printing, maintaining your brand’s identity.
Generate Contracts or Viewing Files
Instantly generate repetitive documents — contracts, viewing files, verbal agreements, etc. — all with prefilled client and property data. Zarina CRM Real Estate ensures a seamless, one-click creation process, eliminating time wasted on manual tasks.
1-click invoice
Automatically issue invoices with a single click, directly from Zarina CRM Real Estate. The CRM system instantly generates the invoice in PDF format, automatically pulling client and transaction data. With just one click, the invoice is generated and sent to the client, completely eliminating manual entry and the risk of errors.
Smart Search
Instantly find any client, property, or offer through the intelligent quick search system integrated into Zarina CRM Real Estate. Just type a few letters of the name, address, or VAT number, and the platform instantly displays all relevant results. Quickly access the client’s full history, offers, viewings, and associated documents.
Client Reviews
Automatically collect feedback from clients after every transaction or important interaction. Zarina CRM Real Estate automatically sends review requests via SMS or email, personalized with the client’s name and the responsible agent. You get real-time insights into customer satisfaction and identify areas for improvement.
WhatsApp Contact
Contact clients instantly via WhatsApp, email, or phone call with just one click. Access the complete history of discussions and offers. All interactions are just one click away, ensuring faster, more professional communication that is easy to track for the entire team. This feature helps streamline your communication.
Client History
Track every step of the client relationship in a complete, centralized, and easily accessible history. View all interactions, offers sent, scheduled viewings, and associated documents — all in one place. Zarina CRM Real Estate gives you a clear overview of each client’s progress, enabling coherent, fast communication focused on scalable results.
Client Reminder for Property Viewing
Automatically send reminders to clients before viewings via SMS or email, at configurable intervals (e.g., 3 hours before). Ensure constant and professional communication, keeping clients informed and prepared for each meeting, without manual intervention from agents. Eliminate no-shows at viewings!
Do you need customized features for this CRM software?
Smart Search. Quickly Find Properties, Clients, and Offers
Zarina CRM Real Estate includes an intelligent search engine that gives you instant access to any information — clients, leads, properties, offers, or activities. Simply type the first three letters of a name, address, or title, and the system will immediately display relevant results.
Practical Example: Start typing “Ahme…” and the CRM automatically searches through client (Ahmed Azad) files, appointments, viewings, sent offers, or payments, displaying exactly what you need without wasting time navigating menus.
Save time, eliminate unnecessary steps, and have a complete overview of every client or transaction — all just a click away, no matter how large your database is.
Transfer Property Offer to Team Members. Efficient Collaboration in Your Agent Team.
When you notice that a client is better suited for another team member (different area, property type, or stage), you can transfer them in just a few seconds. The process is simple, fast, and risk-free, ensuring no loss of information.
Step 1: Access the “Transfer Offer” section.
Step 2: Select the team member to whom you want to assign the client.
Step 3: Click “Transfer” — and the CRM will automatically handle the rest.
Automatic Notifications
The selected team member instantly receives a notification in the CRM and an email with all the details. The offer is pre-filled, and the handover happens without any delays or need for further explanation.
Why is it useful?
Agents collaborate more efficiently, leads are managed better, and clients benefit from being matched with the most suitable agent, ensuring a professional and smooth experience.
18 Essential KPI Reports for Real Estate Management
Zarina CRM Real Estate offers a complete suite of reports that help you analyze the performance of your property portfolio, agent activity, and client evolution — all within a unified, easy-to-interpret system.
Here are the most important types of reports available:
Property Reports
Inventory distribution by type and area, property status, average time on market (TOM), sales rate, price analysis, performance of residential complexes, viewings, and listing quality (photos, videos, attachments).
Client Reports
Lead acquisition and conversion, demographic profile, client score, interactions and engagement level, retention, and loyalty.
Financial Performance Reports
Estimated income, agent performance, and overall sales efficiency, with detailed analysis by periods, teams, and transaction types.
Each report provides clear data on transaction progress, team efficiency, and the impact of sales campaigns.
FREE BONUS: Get 3 personalized reports integrated, tailored to your agency’s specific needs — for precise analysis at no additional cost.
Whether you manage dozens or hundreds of properties, Zarina CRM gives you complete control over team performance and results. Make decisions based on data, not assumptions, and turn insights into actionable steps that generate real sales.
Auto-Completion in Real Estate Offers
When adding a new offer, Zarina CRM Real Estate provides you with an intelligent auto-completion system designed to speed up the workflow and eliminate errors. As soon as you start typing the first few letters of the client’s name, company name, or VAT number, the system instantly searches the database and displays the relevant suggestions.
After selecting the client or company, all associated information — full name, address, contact details, and tax ID — is automatically populated into the form. This saves you precious time, prevents repetitive data entry, and eliminates the risk of mistakes.
This functionality is essential for agencies managing a high volume of clients and offers simultaneously. By automating data entry, Zarina CRM Real Estate provides a smooth, fast, and well-organized workflow, allowing your team to focus on what truly matters — building client relationships and closing deals.
Efficient Time Management with Smart Reminders
With Zarina CRM Real Estate, you can precisely manage every step of your daily activities with automated reminders dedicated to real estate processes — from scheduling viewings and tracking offers to contacting leads and signing contracts.
You can quickly set personalized notifications for each client or property, so the system will alert you automatically before a viewing, deadline, or important follow-up. You always have a clear overview of the team’s schedule and daily priorities.
Whether you need to confirm a viewing, send an updated offer, or follow up with a potential client, smart reminders ensure an organized workflow with no delays.
The result? A synchronized team, clients informed on time, and a professional real estate experience — without missed actions or confusion in the calendar.
Do you want to use Zarina CRM in your real estate agency?
Frequently Asked Questions - Zarina CRM Real Estate
What is Zarina CRM Real Estate and who is it for?
Zarina CRM Real Estate is a CRM software exclusively dedicated to the real estate sector, designed to provide real estate agencies, brokers, and developers in Dubai, Abu Dhabi, and other key areas in the UAE with a complete tool to manage the entire sales process. It is a self-hosted application, installed on the company’s own server, which gives full control over the data and eliminates recurring costs. The system consolidates all essential activities in one place: managing leads, property management, sending offers, scheduling viewings, generating contracts, and tracking payments. By automating repetitive processes, Zarina CRM Real Estate transforms the way real estate teams work, reducing wasted time and increasing conversion rates.
This CRM application for real estate agents is aimed at both large companies and independent agents across Dubai, Abu Dhabi, and the wider UAE, who wish to digitize their operations and maintain a clear record of each client, each property, and every step of the sales process. With Zarina CRM Real Estate, each transaction becomes easier to track, more predictable, and more profitable.
How does it help improve conversions and sales faster?
Zarina CRM Real Estate accelerates the sales process by automating communication and tracking interactions, allowing agents to focus on negotiations and direct client relationships. For example, after each viewing, the system automatically sends personalized follow-up emails, requesting feedback and suggesting next steps. At the same time, sent offers can be tracked in real time, and agents receive notifications when a client views or accepts an offer.
Furthermore, the KPI reporting features allow detailed analysis of each agent’s performance, lead sources, and property types that generate the most conversions. Thus, Zarina CRM Real Estate becomes a strategic tool for increasing sales, providing visibility across the entire pipeline and eliminating time wasted on administrative tasks. With a predictive approach, the system automatically prioritizes hot leads, helping agents act quickly and efficiently, whether they’re working in Dubai, Abu Dhabi, or other key areas in the UAE.
Does it integrate with the tools we already use?
Yes, Zarina CRM Real Estate is compatible with the main platforms used by real estate professionals. It integrates natively with WhatsApp, email, and other communication apps. Additionally, it can be connected to the forms on your agency’s website, so every online inquiry automatically turns into a lead saved in the CRM, whether you’re working in Dubai, Abu Dhabi, or any other region in the UAE.
Can I test it before purchasing?
Yes, Zarina CRM Real Estate offers a completely free demo, pre-configured with test leads, properties, and offers, so you can see exactly how it works in practice. Accessing the demo allows you to explore all features: from adding clients and sending offers to generating contracts and analyzing reports.
The test takes only a few minutes and requires no cost or installation. This way, you can fully evaluate the benefits of a CRM system for real estate agents before making a purchase. If you haven’t noticed the demo version button, click here.
How long does the implementation of a CRM for real estate take?
The implementation takes, on average, between 6 and 8 working days, depending on the level of customization required. The Zarina CRM team handles everything: installation on your server (or dedicated subdomain, e.g., crm.yourcompany.com), field configuration, initial data import, and user training. After completion, you’ll receive full access and technical support for any subsequent configurations.
The process is quick and stress-free, and the system becomes fully functional immediately. In about a week, your team can start working fully digitally, with clear workflows and active automations.
What KPI reports are included for management?
Zarina CRM Real Estate offers a complete suite of 18 KPI reports, specially designed for real estate activity management. These reports include: lead evolution, main conversion sources, offer value, average time on market (TOM) for properties, conversion rate per agent, sales campaign performance, and analysis of property types generating the highest profit.
Each report can be filtered by period, team, agent, or geographic area, providing a clear overview of performance. Additionally, upon installation, 3 custom reports are provided for free, specifically tailored to your business needs. With these tools, decisions are no longer based on assumptions, but on concrete data.
Does it work for independent agents, not just for large agencies?
Absolutely. Zarina CRM Real Estate has been designed to be scalable, meaning it fits both large agencies with dozens of consultants and independent agents who need a professional and easy-to-use tool. The interface is intuitive, with no technical jargon, and modules can be activated or deactivated according to your needs.
Independent agents can manage the entire sales process from A to Z: clients, properties, offers, documents, payments, and feedback — all from a single control panel. It’s a complete real estate CRM software, adaptable to any volume of activity.
What support do I get after installing the CRM application?
After installation, you will receive 3 months of free technical support in English, personalized remote training, and user guides. The Zarina CRM team offers email support for any questions or technical issues related to the proper functioning of the system.
Our goal is for every client to use the platform to its full potential. You will have constant access to updates, improvements, and new features, with transparent costs. Technical support is focused on ensuring the smooth operation of the CRM application. Any additional modifications or the addition of new features will be charged based on complexity.
What is the price for this CRM software dedicated to real estate agents?
The Zarina CRM Real Estate license is priced at 10,200 AED, payable once. There are no monthly subscriptions or recurring costs. This price includes full installation on your server, initial configurations, workflow customization, standard KPI reports, and technical support during the implementation period.
The license is unique and nominal, granting exclusive usage rights to the purchasing company. The software cannot be resold, redistributed, or sublicensed in any form.
If you require additional features or complex integrations, these can be developed later based on a customized offer. It’s a one-time investment that ensures complete control and long-term operational efficiency.
How does the standard sales flow from lead to payment look like?
The workflow in Zarina CRM Real Estate is intuitive and fully automated:
Step 1: Add the client.
Step 2: Create the offer and complete all its details.
Step 3: Centrally manage all interactions and viewings.
Step 4: Mark the sale and automatically record the commission payment.
Optionally, you can organize fully automated Open-House auctions with a private access code to secure the best price for the property.
How does it manage properties and viewings?
In Zarina CRM Real Estate, each property has a complete file that includes: description, photos, attachments (plans, annexes, documents), status, price, area, location, and responsible agent. Properties can be quickly filtered by location, type, price, or availability.
Viewings are managed through an interactive calendar, where you can schedule individual meetings or open-house auctions. Clients and agents receive automatic notifications before each viewing, and feedback is recorded directly in the system. This way, all interactions are tracked, and the team stays synchronized.
With the smart reminder feature, Zarina CRM Real Estate ensures that no viewing is forgotten and that each client receives the appropriate attention at the right time.