Zarina CRM Real Estate comes in 3 editions built on the same base: residential agency, commercial property and land, and developers. Portfolio with map, automatic matching of requirements and listings, viewings signed on the phone, digital contracts, transactions, commissions and portal publishing. Installed on the agency’s own server, with a lifetime licence and unlimited agents.
All 3 editions start from the same platform and can be combined if the company works in several segments. Property records, calculations, workflows and reports differ. All of them can be seen in the demo.
Apartments, villas, townhouses and plots for individual clients. Portfolio with a record per property type, requirements with automatic matching, signed viewings and exclusive mandates with deadlines.
Retail units, offices, warehouses and land, for corporate clients and investors. Yield calculations, extended documentation and negotiations with several parties.
Projects with multiple units, construction stages and sales straight from the project, with reservations and contracts issued from the phone.
Every step stays in the same platform, with a complete history per property, per client and per agent.
The property enters the portfolio with the record that fits its type, photos with automatic watermark, a pin on the map and price per sq ft and yield calculations.
The client’s criteria are recorded in full: budget, areas, bedrooms, size, floor, must-have and nice-to-have features. A lead becomes a requirement in a single click.
The platform calculates a match score and alerts the agent when a new property appears or a price drops. The shortlist goes out by email or WhatsApp, with open tracking.
Booking with confirmation and reminder, a viewing form signed on the phone as proof of introduction, and an automatic feedback request after the visit.
Offers and counter-offers, the sale agreement (MOU), the mortgage and transfer stage, with a document checklist. On completion, the property is automatically marked as sold or rented.
The commission is split between the listing agent, the selling agent, the manager and the cooperating agency, with a proforma, online payment and a per-agent report.
Zarina CRM Real Estate is a complete CRM system for real estate agencies, developed in Romania, and the list below describes the features in the current version of the platform. We do not include features still in development.
A different record for each of the 10 property types, with all the relevant fields.
Bulk upload, ordering and cover image, with protection of the agency’s material.
Movable pin and approximate location, so the exact address cannot be inferred.
Complete criteria for each requirement and a match score from 0 to 100.
Calendar per agent, with two-way sync with Google Calendar and Outlook Calendar.
Five contract templates for brokerage, exclusive mandates and sale agreements.
Kanban from offer to completion, with all documents in one place.
Listings go from the platform to the portals you already use.
Public property list with filters and map, on the agency’s domain.
Owners see their own status, without calling the agent every week.
Tools for premium properties and transactions with investors.
Everything related to running the agency comes from the platform’s shared base.
The features described on this page are included in the 3 packages and, from PRO, in the modules specific to your field. The full mapping, area by area, and the prices are on the pricing and packages page.
Clients, partners, leads, opportunities, dashboard, roles and permissions, custom fields, reminders, 15 languages. Part of every configuration, whatever packages you choose.
The same in every edition: sales, invoicing, inventory, procurement, operations, service, support, omnichannel communication, marketing, integrations, AI, reports, HR. Only the ones you need are activated.
10 modules available only in this edition, included from the PRO package. They are added once, to any configuration.
For real estate, the packages that matter first are Complete sales and Marketing and automation. The rest are added as needs arise.
Nothing is charged per agent: every activated module runs for the whole team, on the agency’s server. The package is configured by module, according to what you actually use.
Automations take over the agency’s repetitive work: notifying clients, confirming viewings, tracking exclusive mandates and reporting to owners.
When a new property comes in or a price drops, matching requirements get an alert automatically, and the agent immediately sees who is worth sending the shortlist to.
The confirmation, the reminder before the meeting and the feedback request after the viewing go out on their own, by email or WhatsApp.
Alerts 30, 15 and 7 days before an exclusive mandate expires, to the agent and the manager.
When a property is marked as sold or rented, the listing is withdrawn automatically from the connected portals.
The owner automatically receives the report with views, viewings, feedback and an area price comparison.
Signed webhooks, REST API with per-application keys and connection through Zapier or Make.
Zarina CRM Real Estate includes an AI assistant that drafts the property description, translates it into Arabic or English and extracts the data needed for contracts. It runs on the agency’s own key with Claude, ChatGPT or Gemini, is optional and can be switched off at any time.
The assistant drafts the property description from the data in the record. The agent checks and adjusts it before publishing.
The same description is translated for international clients and for UAE portals, keeping the structure of the listing.
The data needed for contracts is taken from the ID document and stored encrypted, not in plain text.
The platform connects to Claude, ChatGPT or Gemini. You can change provider without changing the platform.
The API key belongs to the agency, and usage is billed directly by the AI provider. We do not act as an intermediary and add no usage fees.
Generated texts are suggestions; they are never published on their own. The module can be switched off at any time, per role or for the whole agency.
Native international integrations: payments, communication, campaigns and productivity. Property portals are covered separately, in the publishing section — no separately paid connectors and no extra development. Enter your company’s account details and the connection is live.
Stripe
PayPal
Wafeq
Zoho Books
ClearTax
TallyPrime
Pagero
Messenger
Instagram
Google Calendar
Zapier
Make
A property is entered once in the platform and reaches the portals the agency already uses. When it is marked as sold or rented, the listing is withdrawn automatically. You can also set a listing quota per agent, if you wish.
Publishing through the portal’s XML listing feed, with updates and automatic withdrawal when the property is sold or rented.
Listings reach Bayut through its XML feed, without a separate manual upload.
Publishing through the XML feed, and enquiries are captured from the emails sent by the portal.
For any other portal that accepts XML import.
The public property list with filters and map, on the agency’s domain, with a form that creates a lead and a requirement.
Each feed runs on your agency’s own account with the portal. Listing permits and RERA requirements remain the agency’s responsibility.
We prefer to be precise from the start, including about the platform’s limits and the things that depend on portals or other providers.
The "Residential agency" profile, shown in the application: from the listing and the client request to the deal and the commission. Pick a chapter and jump straight to what you care about.
These tools work up to a certain volume of properties and agents. Below are the points where they usually break down. Migration of existing data is included in the implementation.
Two people cannot work on the same file at the same time, parallel versions appear, and photos and documents live in another folder.
In the platform: One portfolio, with a record per property type, photos, documents and price history in the same place.
When the right property appears, nobody remembers who was looking for it three months ago.
In the platform: Every requirement has criteria and a match score, and the alert goes out automatically when the right property appears.
No proof of introduction remains, and the commission can be disputed.
In the platform: A viewing form signed on the phone on site, attached automatically to the property and the client.
The same property is entered four times, and sold ones stay online for weeks.
In the platform: Publishing and updates from the CRM, with automatic withdrawal when marked as sold.
The agent loses time on verbal updates, and the owner still lacks a clear picture.
In the platform: A dedicated owner portal and an automatic monthly report, with views, viewings and price comparison.
The split between listing agent, selling agent and agency becomes a discussion on every transaction.
In the platform: Commissions split by agreed rules, with a proforma, online payment and a per-agent report.
Zarina CRM is sold with a lifetime licence, paid once, not as a monthly per-agent subscription. The difference is clearest when the agency grows or works seasonally with freelance agents.
The licence is lifetime and is not charged per user. An agency that grows from 4 to 25 agents uses the same licence, with no extra platform costs.
Recurring payments to a cloud CRM vendor disappear. Payment is made once, and updates released during the warranty period are included.
The agency’s server or hosting, the domain and SSL certificate, portal accounts and external providers you already use and, optionally, a maintenance contract.
Cost calculator
A monthly per-user subscription never stops: you pay it every month, it grows with every new employee and, at the end, you are left with nothing. The lifetime licence is paid once. Move the two sliders to your team’s real size and see the difference over 36 months.
If you pay a flat subscription, divide the monthly amount by the number of users. If you do not use a system yet, leave the default values: they are typical cloud platform rates.
What you lose over three years with the subscription
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The calculation covers the licence only, not hosting. The licence price does not change when you add users. At the end, the licence remains an asset of the company.
The platform base covers clients, users, roles and the pipeline. The real estate modules are included from the PRO package, and the price is that of the package you choose. Modules can be added at any time, without reinstalling and without losing data.
Properties, watermarked photos, map, PDF presentation and public link.
Automatic matching, calendar, signed viewing form and contracts with OTP.
Transaction Kanban, commission splits, invoicing and VAT.
Property Finder, Bayut and Dubizzle feeds, a generic feed, a public list and a WordPress widget.
Tools for premium properties and for communication with owners.
Email inbox, WhatsApp Business, Facebook and Instagram, telephony, tickets.
Event-based rules, webhooks, REST API and the AI assistant on the agency’s key.
HR, time tracking, leave, recruitment and the agency’s advanced reports.
Interface languages
Each agent sets their language in their own account, on the same installation and database. Arabic is displayed fully right to left. The language set is included in every package, at no extra cost.
The property PDF presentation and AI-assisted translation currently cover English, Arabic and Romanian. Extending them to the full set of 15 languages is in preparation.
Delivery is not just an archive with the application. Below is what the implementation actually includes, whatever the number of agents.
On the agency’s server or on the hosting of your choice, with an SSL certificate and backups configured.
Properties, clients, requirements, photos and documents, brought over from your current files, with duplicate checks.
The right edition, property types, transaction stages, roles, document numbering and templates.
A training session for agents and back office, a PDF manual for your configuration and email guidance at go-live.
Written material for the installed configuration, accessible directly from the platform.
Fixing of bugs that appear in operation and updates released during this period, at no extra cost.
We prefer an honest conversation before a quote, not real estate agency software that does not solve the real problem.
have their own portfolio and at least two agents, work with exclusive mandates and contracts, publish on portals and want client data on their own server.
you need a full API integration with Property Finder or Bayut, or have your own approval workflows. These can be covered, but they need analysis before implementation.
you are looking for a co-broking network with a shared portfolio, if you have no server of your own and do not want managed hosting, or if you need a platform fully configured the same day.
On-premise CRM software raises a fair question for any real estate agency: where do owners’ and buyers’ data end up. The answer is written down, not implied.
The application runs on the agency’s server or hosting. No third-party processor stores your client and owner base.
Administrator, agency manager, agent, back office and accountant see exactly what they need. An agent sees their own portfolio; the manager sees everything.
Backup and retention policy stays with the company, on its own infrastructure, and is not lost when a subscription ends.
Consents, audit log, photos without GPS data and signed viewing forms, also useful as proof of introduction.
Three implementations in real estate and related fields, described by what was done before and what happens now in the platform.
They are three configurations of the same platform: residential agency, commercial property and land, and developers. Property records, calculations, workflows and reports differ. The edition is chosen at implementation and can be extended later if the agency moves into another segment.
Property Finder, Bayut and Dubizzle through XML listing feeds, plus a generic feed for any other portal that accepts imports. Enquiries are captured from portal emails as leads. When the property is marked as sold, the listing is withdrawn automatically.
Every requirement has complete criteria: budget, areas, bedrooms, size, floor, must-have and nice-to-have features. The platform calculates a score from 0 to 100 and alerts the agent when a new property appears or a price drops. The shortlist goes out by email or WhatsApp, and the client replies directly from the page.
It is signed electronically on site, with OTP validation, and stays attached to the client and the property. It is the internal proof that the viewing took place through your agency. Its weight in any dispute should be discussed with the agency’s lawyer.
No. The licence is lifetime and is not charged per user. You can add seasonal or freelance agents without the platform costing more.
On your agency’s server. We hold no copy of the database, and access is controlled through roles, two-factor authentication and an audit log.
Yes. Properties, clients, requirements, photos and documents are imported from Excel or CSV, with duplicate checks before loading. The import is part of the implementation.
It enables sale by auction for premium properties: starting price, minimum bid increment, anti-sniping protection, hidden reserve price and participants verified by code. Separately, there is Open House with visiting slots.
The module is included in the platform, but it runs on the agency’s own key with Claude, ChatGPT or Gemini, and usage is billed directly by that provider. If you do not activate the module, there is no extra cost.
Installation on the server and basic configuration take a few working days. The total duration depends on the size of the imported portfolio and the number of portals and integrations requested.
All editions start from the same base and can run together on a single licence, if the company covers several types of activity.
90 industries covered, each with the right configuration of modules and workflows.
The available editions, from the shared base to the specialised configurations.
The configuration for sales teams: leads, quotations, invoicing and commissions.
The same platform, configured for dispatch, technicians and maintenance contracts.
Invoices issued in the CRM go straight to the invoicing software the company uses.
The 3 packages and the final cost, with no monthly subscription.
The 3 packages, role structure and groups of companies. CRM for companies and institutions
Hosting options, server requirements, data protection and security responsibilities. CRM on your own server
Workflow audit, configuration, data migration and role-based training, included in the price. CRM implementation
A six-page document with everything you need to know before a sales conversation. No obligation and no sales call.
Most real estate CRM products were built for markets where one agent lists one property and waits. A Dubai brokerage works differently: the same unit sits on three portals, the buyer is often overseas, the paperwork is governed locally, and the commission has to be split before anyone gets paid. These are the parts that decide whether the system gets used after month two.
A brokerage database is its asset list, its buyer list and its commission history. On the on-premise licence that database sits on the agency’s own server, every agent has an account without raising the monthly bill, and nothing is lost if a subscription lapses. For agencies running twenty or more agents, the per-user maths is usually the reason the conversation starts.
We install Zarina CRM on your hosting, configure it around your own workflow and train your team. From that moment on, the application is an asset of your company, not a recurring expense.
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