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Case studies

15 real case studies, across 11 industries

Companies in Europe that use Zarina CRM in their daily work. Each file shows the company, the contact person and the workflow put into service; for web projects we link directly to the platform delivered. The statements were given in Romanian and are published here in English translation; the originals are on our Romanian site.

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SummaryThe casesIndustriesCommon patternsHow we document
  • Axa Traduceri
  • Sales automation at Magnum Heating
  • Case study: Bucovina Resort
  • Case study: Lauderma dermatology clinic
  • Case study: Meat Me Up, Belgium
  • Hotel CRM integration at Palas Grand View
  • HighLife Events
  • Moldo Garage — tyre fitting and tyre hotel CRM
  • Klima Heating — a Zarina CRM client

and 6 more case studies, see all the case studies ↓

15documented case studies13 with a named contact person
11industriesfrom hospitality to medical
2countriesRomania and Belgium
100%on the client’s own serverevery Zarina CRM installation
Real cases

The companies and the workflows put into service

The statements are the ones the companies sent us, translated into English. Each card shows the company, the person who gave the statement and the workflow put into service.

Featured case studyAxa TraduceriProfessional services

Axa Traduceri Iași SRL

“Assigning projects to translators is now fully traceable. Requests that arrive from the website turn into leads instantly, PDF quotations are tracked when they are opened, and clients receive automatic communication.”
Ciobanu LaurențiuGeneral Manager
Before

Before implementing the solution, Axa Traduceri was held up by requests arriving out of sync.

After

By adopting this lifetime-licence CRM, Axa Traduceri Iași has full traceability over the daily volume of pages processed.

Showing 15 of 15 case studies.

HighLife EventsEventsHighLife Events SRL“Zarina CRM organised our medical conference workflows down to the smallest detail. We centralise thousands of attendees, corporate partners and sponsors in a clean pipeline, monitoring payments and releasing access automatically.”Sorana AmuntenceiProject Coordinator Axa TraduceriProfessional servicesAxa Traduceri Iași SRL“Assigning projects to translators is now fully traceable. Requests that arrive from the website turn into leads instantly, PDF quotations are tracked when they are opened, and clients receive automatic communication.”Ciobanu LaurențiuGeneral Manager Arpa ImobiliareReal estateArpa Imob SRL“In real estate, how fast you match requests with active listings decides success. The application let us drop fragmented spreadsheets and gave agents visual control in a Kanban pipeline.”Daniel ArnautuGeneral Manager Hotel CRM integration at Palas Grand ViewHospitalityHotel Palas Grand View“Looking after corporate business guests demands close attention. The platform gives us secure local storage of client profiles and automates the reviews module, raising loyalty to a high standard.”Andrei AdomnicaiGeneral Manager Sales automation at Magnum HeatingDistributionMagnum Heating SRL“Leads from marketing campaigns are captured instantly in the CRM through webhooks. We issue financial proposals, check stock in real time and keep control of the office team’s margins.”Paul RusuGeneral Manager Case study: Bucovina ResortHospitalityBucovina Resort SRL“The ticketing and unified support system streamlined our accommodation confirmations. We have solid cash-flow trend reports and we monitor staff schedules without paying recurring per-user fees.”Borgovan MarianCEO Case study — Ziarul Unirea, Alba IuliaMediaUnirea Pres“Centralising subscribers and media contracts on our own hosting gave us full operational sovereignty. Every contract template is generated at a click, keeping security and signatures in place.”Zelu PopaGeneral Manager Hotel CRM administration — Grey Boutique Hotel PalasHospitalityGrey Boutique Hotel Palas“Email tracking tells us through interface notifications when partner companies open our quotations. That gives the team the perfect moment to make the follow-up call.”Adomnicai AntoneiGeneral Manager Case study — ZuzuLand IașiEducation and eventsZuzu Land“Birthday bookings and group reservations are organised asynchronously straight into the calendar. Automatic push synchronisation sends the data to operators’ phones in real time, removing overlaps.”Ciprian PopaFounder Construction CRM — PavMar BetonConstructionPavMar Beton SRL“Site coordination runs in detail through the Gantt task module. We monitor real production times precisely and attach evidence or reports directly to the project record.”Marian MilcuAdministrator Moldo Garage — tyre fitting and tyre hotel CRMAutomotive and serviceMoldo Garage SRL“Our tyre hotel service is integrated with the inventory catalogues. Automatic reminders help us call clients proactively when the season changes, which has completely streamlined the tyre fitting schedule.”Cristian ColotinFounder Case study: Lauderma dermatology clinicMedicalClinica Lauderma“For a dermatology clinic, the confidentiality of patient records is an absolute priority. The fact that the system runs locally gives us solid protection. Managing doctors’ appointments works flawlessly every day.”Laura Gheuca SolovastruConsultant Dermatologist Case study: Meat Me Up, BelgiumManufacturing and retailMeat Me Up (Belgium)“In our premium butchery in Belgium, traceability of the special one-off orders we receive from restaurants is essential. Stock management gives us complete clarity over daily deliveries.”Stefan StreinuFounder & Master Butcher Klima Heating — a Zarina CRM clientDistributionKlima Heating SRLWhat was implemented: A partner portal: an account for each partner and 7 quotation forms with automatic calculation and a PDF generated on the spot, for underfloor heating systems.klima-incalzire.roUnderfloor heatingVisit the site SiteSupervisionConstructionSite Supervision FileWhat was implemented: A web application for site supervisors: the supervision file in one place, statutory deadlines calculated in working days, the technical book of the building and site visit reports filled in from a phone, even without signal.dosar-santier.roAn application for site supervisorsVisit the site
Industries covered

Where the platform has been put into service

15 case studies across 11 industries. Choose an industry and go straight to its case studies.

An industry missing from the list does not mean the platform does not fit: the same base is configured around each company’s workflow.

Common patterns

What repeats across every implementation

Whatever the industry, the situation before implementation and the main gain look much the same.

Where you are today

The things that come up at almost every company before implementation.

  • Records in spreadsheets, with parallel versions
  • Quotations written by hand, for every client
  • Clients followed from memory or from a personal diary
  • Documents issued outside any shared system
  • Commercial history tied to a person, not to the company

The main gain

What companies report after go-live.

  • One database, accessible by role
  • Documents generated from the system, with data filled in automatically
  • Deadlines tracked by the application, not by people
  • Reports available without manual consolidation
  • The data stays in the company when an employee leaves
Method

How we document a case study

We prefer to explain the procedure, because a case study with no identifiable company is of no value to the reader.

An identifiable company

Every case carries the company’s real name and the person who gave the statement.

  • No “a company in sector X”
  • A contact person with a real job title

Text not reworded

The statements are published as the company sent them, translated into English for this site.

  • No rewriting on our part
  • Published only with written consent

No unverifiable figures

We do not publish growth percentages that the company cannot back with its own data.

  • We describe the workflow, we do not promise results
  • Each company sets its own indicators
Frequently asked questions

Questions about existing implementations

Are the companies in the case studies real?
Yes. Every case carries the company’s name and the person who gave the statement, with their real job title. We do not publish anonymised cases.
Can I speak to one of the companies above?
Yes, on request and with that company’s prior agreement. We put you in touch with a firm in an industry close to yours.
Why do you not publish growth percentages?
Because we cannot back them with data the company would confirm publicly. We describe the workflow put into service and let each company set its own indicators.
How long did each implementation take?
It depends on the number of modules and the volume of data imported. The standard configuration is handed over within a few working days, while extensive customisation takes a period agreed at the analysis stage.
Are these implementations in the UAE?
No. The case studies on this page are from the company’s European operations, which is why the statements are translated. Zarina CRM is also sold and implemented in the UAE, remotely or on site, and UAE case studies will be published here as clients agree to them.
Which edition was used in each case?
The edition matches the company’s industry. The details are on the solutions page, where each edition has its own modules.
Can the same workflows be replicated at our company?
The workflow is set at the analysis stage, around your own process. The case studies show what is possible, not a template applied identically.
Do these companies pay a monthly subscription?
No. Every implementation is on a lifetime licence, paid once, with unlimited users.
Where is the data of the companies in the case studies?
On their own servers or hosting. There is no copy of the databases at the supplier.
How can I become a case study too?
After go-live, if you wish. We ask for written consent and publish the text you send us, unreworded.
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  • The platform core and the 13 module packages, with what each one contains
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