Developer
The profile for those selling their own stock, from a project they are building.
- Properties are called units
- Contacts are called buyers
- The menu and setup steps adapt
- Terminology appears the same everywhere
Zarina CRM Real Estate · Developer profile
Software for property developers, that speaks in units and buyers
When you sell your own stock, the costliest mistake is a unit promised twice. If what is available, reserved or sold lives in files kept by several people, discrepancies appear late and usually in front of the client. Zarina CRM keeps units, buyers and documents in one place, from offer to transfer, so you know at any moment what you still have to sell and what stage each sale is at. It is installed on your company’s server, with a lifetime licence.
The sales flow
From unit to transfer, in real stages
The stages below are the ones in the application, not a presentation diagram. Every transaction sits on one of them.
1
The unit
Your own stock is loaded once, with photos, map location and its own documents.
2
The requirement
The buyer comes in with what they are looking for: size, bedrooms, budget, area.
3
Matching
The application links the requirement to the units that meet it, instead of someone searching through lists.
4
Offer and negotiation
The transaction starts at the offer stage and moves into negotiation, with the history kept.
5
Sale agreement
On signing, the transaction moves to the sale agreement (MOU/SPA) stage, with documents attached to the unit.
6
Mortgage and transfer
The last stage before completion, tracked separately because it takes time and depends on third parties.
The application’s vocabulary
The application changes its terms by profile
It is not a label on the front page. Choosing the profile changes the names throughout the application, in menus, lists and documents.
Residential
The classic agency profile, for residential brokerage.
- Properties and clients
- Brokerage, with commissions
- Sales and rental pipeline
- Can be changed at any time
Commercial
The profile for retail units and offices, where you work with tenants.
- Properties are called spaces
- Contacts are called tenants
- Suited to long-term leasing
- Same licence, different profile
Requirements and matching
The buyer’s requirement, linked to stock
The part a developer loses most often: who asked for what, and which unit would suit them now, after the stock has changed.
- The requirement is a record, not a message. What the buyer is looking for is entered in a structured way, so it is still searchable six months later.
- Matching happens in the application. The matching module links requirements to the units that meet them, with nobody going through lists.
- Portal leads land in the same place. Enquiries from listings come into the same records, not a separate inbox.
- History stays on the buyer. What they were shown, what they turned down and why is visible on their record.
Publishing
Listings go out from the same database
The unit is filled in once, and the listing is generated from it. Descriptions are no longer rewritten for every portal.
Publishing modules
The edition has publishing modules for the main portals in the UAE and Romania.
- Generic XML feed for other portals
- Bayut, Dubizzle, Property Finder
- XML feed for portals that require it
- Publishing on your own website too
Photos and map
Visual material and location sit on the unit, not in separate folders.
- Gallery on every unit
- Geographic location
- PDF sheet generated from the application
- Stock import, when you take over a list
Data room
A unit’s documents are made available to the buyer in a controlled space.
- Documents per unit
- Controlled access
- PDF export
- Record of what was made available
Contracts
Documents come out of the application, not out of Word
- Contracts have their own templates. Your models are loaded once, and documents are generated filled in with the transaction data.
- Documents stay on the transaction. The sale agreement and related documents stay linked to the unit and the buyer, not in a separate folder.
- The mortgage and transfer stage is separate. Because it depends on the bank and the land department, it has its own stage, so it does not block reporting.
- Lost transactions stay on record. You see where they stopped and why, which is completely lost in a spreadsheet.
Transparency
What to know beforehand
We prefer to be precise from the start, including about the things the application does not do.
- It does not track construction progress. The application covers selling units, not the state of the works. For execution there is the Construction edition.
- It does not hold stage-linked payment plans. The transaction has stages, not an instalment plan tied to construction milestones. If you need it, it can be discussed as development.
- Publishing goes through your own accounts. Each portal requires the company’s account and keys; we do not act as an intermediary for accounts.
- It does not replace the land department or the bank. The mortgage and transfer stage is tracked in the application, but the formalities are done outside it.
- Installation requires a server. The application runs on your side. If you have no hosting, we set it up together, but it remains yours.
Where you are today
If stock is kept in a shared spreadsheet
The problems below are not hypothetical. They are the reasons developers look for software.
The unit sold twice
Two agents promise the same unit, because the spreadsheet was not updated in time.
The unit’s status is a single one, in the application.
The forgotten requirement
Someone asked for an apartment you did not have at the time. When it appears, nobody remembers them.
The requirement stays and is matched against new stock.
The listing rewritten five times
The same description is written separately for each portal, and when something changes only some are updated.
The listing is generated from the unit, a single source.
Licensing model
A lifetime licence, not a monthly subscription
The Developer profile is part of the Real Estate edition. It is paid once, installed on your side and remains the company’s.
- Unlimited users. You do not pay per agent. The number of accounts does not change the price.
- The platform is activated by module. Take the core plus the modules you need, not a whole package you do not use.
- Prices and packages are published. You will find them on the pricing page, with what each option includes.
- The profile can be changed. If you also start brokerage, you switch to the residential profile without a new licence.
Implementation
What you get when you sign the contract
Installation on your server
We install the application on the company’s hosting and configure it for the Developer profile, with the matching terminology.
Stock loaded
Units are imported from the list you have, so the team works on real data from day one.
Your templates
Your contract and sheet templates are loaded into the application, so documents come out in the form you use.
Fit
Who it is for and who it is not for
It is for
Developers selling their own stock who want a single record of units, buyers and documents.
It is for
Companies with their own sales team, where several people touch the same unit and must see the same status.
It is not for
Anyone looking for construction tracking, estimates and progress valuations. Those are in the Construction edition.
Security
Where the data lives and who is responsible for it
Buyers’ data and transaction documents are personal data. Their place is not with us.
- Installation is on your side. The application runs on the company’s server, so data does not pass through our infrastructure.
- Access is by role. The agent, manager and back office see what is assigned to them, with an access log.
- A data room with controlled access. A unit’s documents are made available case by case, not by email.
- The export remains yours. The database belongs to the company; there is no lock-in on exit.
Active connections
The portals and services the CRM connects to
Units in the project are described once and go out to the portals you choose, with status and price updated from the same record.
Enquiries received on the portals come into the CRM as leads linked to the listed unit, so they are not lost between portal accounts and agents’ inboxes. The project location and nearby points of interest are shown on the map, with the base map switchable between three sources. Invoices for instalment payments are issued with VAT, and the payment link is sent to the buyer by Stripe or WhatsApp. The full list is on the connectors and API page.
Frequently asked questions
Answers about the Developer profile
Is the Developer profile a separate product from the Real Estate edition?
No. It is one of the three profiles of the Real Estate edition, alongside residential and commercial. You get the Real Estate edition, configured for the Developer profile.
What exactly does choosing the profile change?
The terminology throughout the application and the menu structure. On the Developer profile, properties are called units and contacts are called buyers, consistently in lists, menus and documents.
Can I change the profile after installation?
Yes. The profile is an installation setting, not a separate licence, so it can be changed if the company also starts brokerage.
What stages does a transaction have?
Offer, negotiation, sale agreement, mortgage and transfer, then completed or lost. The mortgage and transfer stage is separate because it depends on third parties and takes time.
Are listings published to portals?
Yes, the edition has publishing modules for Bayut, Dubizzle and Property Finder in the UAE, as well as the main Romanian portals, plus an XML feed and publishing on your own website. Each works through your own account with the portal.
Does it track construction progress?
No. The application covers selling units. For execution, estimates and progress valuations there is the Construction edition.
Does it hold instalment payment plans?
Not in the form of a schedule tied to construction milestones. The transaction has stages, and payments are tracked on it. If you need something else, it can be discussed as development.
Where is the data stored?
On the company’s server. The application is self-hosted, so data does not pass through our infrastructure.
How many users can I have?
Unlimited. The licence is not paid per agent, so the size of the team does not change the price.
How do I see the application before ordering?
Ask for demo access. You receive a personal link to the Real Estate edition test installation, where you can switch between profiles.
Other configurations
Other Zarina CRM profiles and editions
Real estate agency
The Real Estate edition on the residential profile, for brokerage.
Construction
The edition for execution, estimates and progress valuations.
All editions
The seven Zarina CRM editions, with what each one covers.
No monthly subscription
Units, buyers and documents, on the company’s server
We install Zarina CRM on your side, configure it for the Developer profile, import the stock and load your own templates. From that moment on, the application is an asset of the company, not a monthly expense.