Sales CRM software developed in Romania, the Sales edition covers the entire sales process in one platform, installed on your company’s server: lead capture, a staged pipeline, quotations with e-signature, VAT invoicing, agent commissions and follow-up automations. The licence is lifetime, and the number of users is unlimited.
Every step stays in the same platform, with a complete client history and no manual transfers between separate files. You can also follow the flow step by step in the platform video tour.
The enquiry comes in automatically from a form, a campaign, an online store or an import, with its source and owner assigned.
The agent completes the record, checks for duplicates and moves the lead to the right pipeline stage.
The quotation is built from the product catalogue, sent as a PDF and as a public link, and opens are tracked.
The client signs electronically, and discounts above the set limit go through internal approval.
The invoice is issued from the quotation or the order, with VAT calculated, and can carry a payment link.
Payment is reconciled against the invoice, overdues go into automatic reminders, and the client receives a review request.
Zarina CRM is a complete CRM system, and the Sales package includes 12 feature groups, from lead capture to payment, reports and security. The list describes the features in the current version of the platform. We do not include features still in development. Industry configurations are described separately on the CRM by industry page.
Capture from website forms, webhooks, Meta Lead Ads, email or Excel import, with the source kept on every record.
Quotation editor with products and bundles, PDF generated automatically and a public link sent to the client.
Automatic message series by email, SMS or WhatsApp, triggered after a quotation is sent, an invoice is issued or a review is requested.
Client record with history, documents, invoices, communications and notes on a single screen.
Commissions per agent, targets per period and team leaderboards, calculated from recorded sales.
Proformas, tax invoices, credit notes and recurring invoices, issued directly from a quotation or an order.
Orders from WooCommerce, PrestaShop, Shopify, Amazon.ae and noon come into the platform automatically.
Tasks with checklists, comments and time tracking per activity, projects with owners and deadlines.
Contracts and documents sent by public link and e-signed, with OTP validation.
Tickets with tracked response times, quick replies and history per client.
Rules that run when a stage changes, an invoice is issued or a deadline is missed.
Roles and permissions per module and per action, defined for every job in the company.
The features described on this page are included in the 3 packages and, from PRO, in the modules specific to your field. The full mapping, area by area, and the prices are on the pricing and packages page.
Clients, partners, leads, opportunities, dashboard, roles and permissions, custom fields, reminders, 15 languages. Part of every configuration, whatever packages you choose.
The same in every edition: sales, invoicing, inventory, procurement, operations, service, support, omnichannel communication, marketing, integrations, AI, reports, HR. Only the ones you need are activated.
This edition has no separate industry modules: everything it needs is covered by the 3 packages. You do not pay for a vertical package.
For sales, the packages that matter first are Complete sales and Invoicing and payments. The rest are added as needs arise.
Nothing is charged per user: every activated module runs for the whole team, on your company’s server. The package is configured by module, according to what you actually use.
Automations reduce the sales team’s repetitive tasks and eliminate leads lost through lack of follow-up.
Sequences by email, SMS or WhatsApp, started by sending a quotation, issuing an invoice or closing a ticket.
Expired quotations, overdue invoices, contracts nearing their end date and missed activities reach the owner without manual intervention.
When the stage changes, a task is created, a colleague is notified, a field is updated or a webhook is sent.
Key reports are emailed automatically, at the interval you set, to the people you choose.
Signed webhooks, REST API and connection through Zapier or Make, for the applications your company already uses.
Drafting emails and quotation descriptions, summaries on the client record, with Claude, ChatGPT or Gemini, on your company’s key.
Zarina CRM includes an AI assistant that drafts emails and quotations, summarises a client’s history and suggests the next step. It runs on your company’s own key with Claude, ChatGPT or Gemini, is optional and can be switched off at any time.
The assistant writes email variants, client messages and quotation descriptions from the data already on the client record. The text stays editable before sending.
A history of dozens of interactions becomes a summary of a few lines, useful before a meeting or when taking over a client from a colleague.
Based on the pipeline stage and the history, the assistant proposes the next action: a follow-up, a revised quotation or an appointment.
The platform connects to Claude, ChatGPT or Gemini. You can change provider without changing the platform.
The API key belongs to your company, and usage is billed directly by the AI provider. We do not act as an intermediary and add no usage fees.
The platform works fully without AI. The module is activated when you decide and can be switched off at any time, per role or for the whole company.
Native international integrations: online stores and marketplaces such as Amazon.ae and noon, couriers, payments, communication and productivity — no separately paid connectors and no extra development. Enter your company’s account details and the connection is live.
Amazon.ae
noon
Aramex
Emirates Post
Stripe
PayPal
Wafeq
Zoho Books
ClearTax
TallyPrime
Pagero
Messenger
Instagram
Google Calendar
Google Sheets
Google Forms
Zapier
Make
Digitalising the sales process means one place for clients and documents, repetitive tasks taken over by the platform and decisions based on figures. Below are the benefits companies report after implementation.
Clients, quotations, invoices and conversations sit in the same place. No more searching through Excel files, personal emails and agents’ notebooks.
Every lead has an owner, a deadline and a history. Taking over a client from a colleague on leave or who has left no longer depends on anyone’s memory.
Quotations are generated from the catalogue, invoices from the quotation, reminders and reports go out on their own. The sales team has time for selling, not for reporting.
Conversion by stage, pipeline value, performance per agent and overdues are visible in reports, not estimated in meetings.
The client base, history and processes stay on your company’s server. When an agent leaves, the portfolio does not leave with them.
Lifetime licence, no per-user fees. The budget does not grow with the team, and the platform does not stop if you postpone a monthly payment.
Everything described on this page, shown in the application: from the first lead and the quote to the invoice, collection and reports. Pick a chapter and jump straight to what you care about.
We prefer to be precise from the start, including about the platform’s limits and the things that depend on external providers.
These tools work up to a certain volume. Below are the points where they usually break down and what changes after moving the work into the platform. Migration of existing data is included in the implementation.
Two people cannot work on the same file at the same time, parallel versions appear, and the history of conversations exists nowhere.
In the platform: A single client register, with simultaneous access, a complete history for every company and instant search.
Enquiries stay on a colleague’s phone, have no owner, and nobody knows which ones got a reply.
In the platform: Leads come in automatically from forms, campaigns or messages, with source, owner and response deadline.
You do not know whether the quotation was opened, who was supposed to follow up and when, and follow-up runs on memory.
In the platform: A quotation generated from the catalogue, sent as a tracked link, with a follow-up sequence started automatically.
Every agent works with a different discount, and the real margin is only known at the end of the month.
In the platform: A single price catalogue, internal approval of discounts and margin visible on every quotation.
Data is re-entered by hand, differences from the order appear, and payments are delayed.
In the platform: The invoice is issued from the same quotation, with VAT calculated, and can carry a payment link.
Data is gathered from several files, it takes a day and is already out of date when it reaches the meeting.
In the platform: Real-time reports on conversion, agents and payments, emailed automatically.
Zarina CRM is sold with a lifetime licence, paid once, not as a monthly per-user subscription. The difference between a cloud CRM charged per user and a lifetime licence installed on your company’s server is clearest when the sales team grows.
The licence is lifetime and is not charged per user. A department that grows from 5 to 25 agents uses the same licence, with no extra platform costs.
Recurring payments to a cloud CRM vendor disappear. Payment is made once, and updates released during the warranty period are included.
Your company’s server or hosting, the domain and SSL certificate, subscriptions with external providers you already use (telephony, WhatsApp, email marketing, AI) and, optionally, a maintenance contract.
Cost calculator
A monthly per-user subscription never stops: you pay it every month, it grows with every new employee and, at the end, you are left with nothing. The lifetime licence is paid once. Move the two sliders to your team’s real size and see the difference over 36 months.
If you pay a flat subscription, divide the monthly amount by the number of users. If you do not use a system yet, leave the default values: they are typical cloud platform rates.
What you lose over three years with the subscription
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The calculation covers the licence only, not hosting. The licence price does not change when you add users. At the end, the licence remains an asset of the company.
The platform base covers clients, users, roles and the sales pipeline. The modules of your field are included from the PRO package, and the price is that of the package you choose. Modules can be added at any time, without reinstalling and without losing data.
Quotations with online tracking, documents and contracts with signature, client portal.
VAT invoicing, online payments, cash register, expenses and budgets.
Products and stock management, orders from online stores, purchasing and costs.
Tasks, synced calendar, projects with Kanban and Gantt, events, service and field jobs.
Email inbox, WhatsApp Business, Facebook and Instagram, telephony, tickets, surveys.
Email marketing, automations, REST API, webhooks and connectors.
Zarina AI on your company’s key and advanced reports, scheduled by email.
HR, time tracking, leave and recruitment, for companies that want everything in one place.
Delivery is not just an archive with the application. Below is what the implementation actually includes, whatever the number of users.
On your company’s server or on the hosting of your choice, with an SSL certificate and backups configured.
Clients, contacts, products, prices and sales history, brought over from your current files, with duplicate checks.
Pipeline stages, custom fields, roles, document numbering and templates for quotation, contract and invoice.
A training session, a PDF manual for your configuration and email guidance during go-live.
Written material for the installed configuration, accessible directly from the platform.
Fixing of bugs that appear in operation and updates released during this period, at no extra cost.
We prefer an honest conversation before a quote, not an implementation that does not solve the company’s problem. Examples of companies using the platform are in the success stories.
sell repeatedly to businesses or consumers, work with quotations and contracts, have a sales team of 2 agents or more, and want their data on their own server.
you have very specific sales processes, an existing ERP that must remain the main data source, or integrations with your own internal systems. All of these can be covered, but they need analysis before implementation.
you need production planning, full accounting or payroll, if you have no server of your own and do not want managed hosting, or if you need a platform fully configured the same day.
On-premise CRM software raises a fair question for any decision-maker: who steps in if something goes wrong on the company’s server. The answer is written down, not implied.
The CRM application runs on your company’s server or hosting. No third-party processor stores your client base, and your company remains the sole data controller under the UAE PDPL.
Each user gets permissions per module and per action. An agent sees their own portfolio, the administrator sees everything, and accounts are disabled when people leave.
Backup and retention policy stays with your company, on your own infrastructure. It does not depend on a cloud vendor’s retention rules and is not lost when a subscription ends.
A 6-month technical warranty is included in the price, with remote intervention on your company’s server at the administrator’s request. Ongoing maintenance afterwards is optional.
Three implementations from different industries, described by what was done before and what happens now in the CRM application.
It is the configuration designed for sales teams: leads, pipeline, opportunities, quotations with e-signature, VAT invoicing, commissions, reports and follow-up automations. The platform is installed on your company’s server and works with unlimited users.
No. The licence is lifetime and is not charged per user. You can add new agents without the platform cost growing.
The platform issues VAT tax invoices with the structured data they need. Under the UAE e-invoicing system, invoices are exchanged over the Peppol network through an Accredited Service Provider (ASP); transmission goes through the ASP you appoint, and the rollout is phased from 2026 onwards.
Yes. The quotation and documents are sent by public link and signed electronically, with OTP validation on documents. Discounts above the set limit go through internal approval before sending.
Follow-up sequences by email, SMS and WhatsApp, reminders for expired quotations and overdue invoices, rules triggered by stage changes and reports scheduled by email.
On your company’s server. We hold no copy of the database, and access is controlled through roles, two-factor authentication and an audit log.
Yes. Import from Excel or CSV for clients, contacts, products and sales history is included in the implementation, with duplicate checks before loading.
The module is included in the platform, but it runs on your company’s own key with Claude, ChatGPT or Gemini, and usage is billed directly by that provider, according to how much you use it. If you do not activate the module, there is no extra cost.
Fixing of functional bugs and updates released during this period, at no extra cost. Installation, basic configuration, data import and team training are part of the implementation. After the warranty, maintenance remains optional, under contract.
Installation on the server and basic configuration take a few working days. The total duration depends on the volume of data imported and the number of integrations requested.
All editions start from the same base and can run together on a single licence, if the company covers several types of activity.
90 industries covered, each with the right configuration of modules and workflows.
The available editions, from the shared base to the specialised configurations.
The same platform, configured for dispatch, technicians and maintenance contracts.
Invoices issued in the CRM go straight to the invoicing software the company uses.
Interface in 15 languages, for teams and clients in several countries.
The 3 packages and the final cost, with no monthly subscription.
The 3 packages, role structure and groups of companies. CRM for companies and institutions
Hosting options, server requirements, data protection and security responsibilities. CRM on your own server
Workflow audit, configuration, data migration and role-based training, included in the price. CRM implementation
A six-page document with everything you need to know before a sales conversation. No obligation and no sales call.
We install Zarina CRM on your hosting, configure it around your own workflow and train your team. From that moment on, the application is an asset of your company, not a recurring expense.
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