Over 20 years in software
We have been delivering web and software engineering since 2004.
- First Zarina CRM version: February 2025
- Development started in August 2024
- Our own product, not resale
- The same team develops and implements
About Zarina CRM
A software company since 2004. Our own product, a lifetime licence, operations in the UAE, Saudi Arabia and Romania
We develop, implement and maintain Zarina CRM — a platform installed on each client’s own server, with a licence paid once and unlimited users. The same team is responsible for the product, for go-live and for the support that follows.
In software since 2004UAE, Saudi Arabia and RomaniaLifetime licenceInstalled on the client’s server
In figures
Verifiable indicators of our activity
Every value below can be verified directly on the site. These are not marketing estimates.
45 modules
The platform is sold in 3 packages built on the same base.
- 13 commercial packages
- 7 editions by field of activity
- Every module has its own detail page
- The full catalogue
36 native integrations
Invoicing, online shops, marketplaces, couriers, payments, communication.
- No connectors paid for separately
- Activated with your own account details
- External subscriptions stay with the company
- Checked during implementation
Unlimited users
The licence is not paid per head.
- A single payment, per installation
- The team grows without renegotiation
- Individual accounts, not shared ones
- Rights per role
15 interface languages
English, Arabic, Romanian and 12 other European languages, with right-to-left display for Arabic.
- One installation for all of them
- Documents in the client’s language
- Built for the Gulf and for Europe
- No cost per language
21 companies in the public portfolio
Companies that agreed to appear with their name and logo.
- Over 20 press appearances
- 3 detailed case studies
- 6 reviews with name and role
- The case studies
The story
How the company evolved: from web engineering projects to a product with a lifetime licence
The product did not start from a commercial hypothesis, but from 20 years of projects in which the same dysfunctions kept appearing at clients in different fields.
- 2004 — the beginningA web and software engineering company. Bespoke projects, for companies that needed applications of their own, not subscriptions.
- The same problem, at different clientsData in separate files, spread across several people. Monthly payments that grew with the team. Commercial information hosted at an external supplier, with no control.
- August 2024 — development of the platform beginsThe decision to build a CRM of our own, installable on the client’s server, with a licence paid once.
- February 2025 — the first version in productionZarina CRM V1, at the first clients. Since then the platform has grown iteratively, on real requests from implementations, not on a theoretical roadmap.
- Expansion into the GulfOperations in Dubai and Abu Dhabi and in Riyadh, with an Arabic interface and right-to-left display, built for those markets.
- Today — one platform, in 3 packagesThe platform is sold modularly: a 3 packages built on the same base, so you pay only for what you use. The details are in the module catalogue.
Where we operate
The United Arab Emirates, Saudi Arabia and Romania
Markets with an official presence, plus remote implementations for clients in other jurisdictions.
United Arab Emirates
Regional office in Dubai, covering Dubai and Abu Dhabi.
- Arabic interface, with right-to-left display
- Implementation, training and support in English and Arabic
- Work in dirhams, alongside euros
- Clients across the Emirates
Saudi Arabia
Operations in Riyadh.
- Arabic interface, with right-to-left display for the whole application
- Work in Saudi riyals
- Documents in Arabic and English
- Remote implementation and support
Romania and other countries
The development team is based in Romania; we also implement remotely elsewhere.
- We implement remotely, at the client’s request
- Installation is done on the client’s server
- Support is provided in English
- Agreed in the contract, case by case
The team
How the development and implementation team is structured
Development and implementation are handled by the same team, with no intermediaries between the technical team and the client. For open positions, write to us.
Ciobanu Dan-Ionuț
Founder · CEO
Over 20 years in web and software projects. Sets the product direction and leads the complex implementations.
Andrei Iftode
Chief Software Architect
Responsible for the code architecture and the technical decisions in the platform core, from the database to the API layer.
Elena Vasilescu
Chief Operating Officer
Coordinates the implementations and the delivery schedule, from workflow analysis to final acceptance.
Marc Dubois
Lead Infrastructure Engineer
Handles server installations, securing the infrastructure and the updates delivered to installations.
Raluca Avram
Director Customer Success
Trains the client teams and provides support after go-live, for the whole life of the licence.
Johnathan Smith
Principal A.I. Developer
Integrates the external analysis models and develops the Zarina SMART module, used for lead qualification.
How we work
The stages of an implementation
Licensing does not end with a simple form. Every implementation starts with an analysis of your existing workflow.
- Workflow analysis, before the quoteWe discuss how you work now: where enquiries come from, who picks them up, what documents you issue, where things get stuck. From that comes which modules you need and which you do not.
- A firm quote, in writingThe configuration, the price, the deadline and what is in the price. No costs that appear later.
- Installation on your serverThe platform is installed on your company’s infrastructure or at the hosting provider you choose. We check the server first.
- Import of existing dataClients, products, documents, history. From spreadsheets or from your current system, with duplicates identified.
- Training for the teamOn your workflow, not on a generic demo. Separately for users and for administrators.
- Warranty and maintenanceAfter go-live you keep support and updates. The platform works without maintenance too; maintenance covers updates and adaptations, not the right to use the software.
The commercial model
The commercial model: a lifetime licence instead of a subscription
It is the structural decision behind the product: a higher initial cost, a lower total cost over time and full control transferred to the client. The detailed comparison is on the page about the commercial model.
With a monthly subscription
The model our clients avoid.
- Monthly payment for each user
- The cost grows with the team
- The data sits on the supplier’s servers
- Stopping payment closes access to the data
With a lifetime licence
The Zarina CRM model.
- A single payment for the configuration you choose
- Unlimited users, with no cost per person
- Installed on your company’s server
- The platform stays working even without maintenance
What it means for you
An asset, not a rent.
- The cost becomes predictable
- The team can grow without renegotiation
- The data stays in your own infrastructure
- The configuration is extended with modules, not started over
Warranty and continuity
Continuity guarantees for the licences granted
The question most clients raise before signing concerns continuity if the supplier ceases trading. The answer lies in the architecture of the product, not in declarative commitments.
- The licence does not expire and is not checked monthlyIt is paid once, for the configuration you choose. There is no mechanism that closes the platform if you stop paying for something.
- The platform runs on your serverIt does not depend on our infrastructure being available. If we no longer exist tomorrow, the application starts just the same the day after.
- The data belongs to your companyThe database is yours, on your server, exportable at any time in standard formats.
- Maintenance is optional, not compulsoryIt covers updates, assistance and adaptations. It does not cover the right to use the software, which is already perpetual. Stopping it blocks nothing.
- The implementation comes with a warrantyFaults against the agreed configuration are remedied at no extra cost, under the terms of the implementation contract.
- What it does not coverInfrastructure we do not administer, changes made to the code by third parties and losses caused by missing backups. The full terms are in the implementation contract.
Responsibility
How responsibilities are divided
The platform is installed in the client’s infrastructure. That changes how responsibilities are divided compared with a subscription service, which is why we set it out explicitly.
- The data stays with youThe database, the files and the logs sit on your company’s server. We do not keep a copy of your data.
- Your company is the controller of the personal dataWe deliver, configure and maintain the platform. The obligations towards data subjects remain with the company using the platform.
- We answer for what we deliverThe platform working to the agreed configuration, correction of faults and updates, under the terms of the maintenance contract.
- We do not answer for infrastructure we do not administerIf the server is yours or another supplier’s, availability and backups remain the responsibility of its administrator.
- External services remain your contractsThe invoicing program, the campaign platform, the payment processor, the analysis provider. We connect them, but the subscriptions and the costs are the company’s.
- We say what the platform does not doEvery module page has a limits section, written explicitly. We prefer a lost sale to an implementation that disappoints.
Reviews
References from the companies that use it
Six references with name, role and company. The texts are the ones the clients sent, unedited. They were given in Romanian and are published here in translation. The full list and the independent review platforms are on the reviews page.
„Zarina CRM has transformed the way we handle leads and quotes. We used to lose a lot of time tracking them, but now, with the custom dashboard, we have a clear view of every stage. The notification system lets us make decisions quickly.”
Paul Rusu
General Manager · Magnum Heating SRL · Bucharest
„For a hotel the size of Palas Grand View, impeccable guest management is vital. Zarina CRM gives us a stable platform where we control all the client data directly, with no monthly cloud subscriptions. The automation helps us maintain the high standards our guests are used to.”
Andrei Adomnicai
General Manager · Hotel Palas Grand View · Iași
„For a leading dermatology clinic, the confidentiality of records and medical history is an absolute priority. The fact that Zarina CRM runs on our own private server gives us complete confidence in the data. Managing the doctors’ appointments works flawlessly.”
Laura Gheuca Solovastru
Senior consultant dermatologist · Lauderma Clinic · Iași
„In construction, coordinating teams across sites is critical. With the Task Management module in Zarina CRM, we assign execution tasks, monitor material consumption in real time and keep the history of the works directly on each client’s record.”
Marian Milcu
Administrator · PavMar Beton SRL · Iași
„Keeping the databases and sensitive files on the practice’s own infrastructure, ruling out storage on third-party public cloud servers, was the main argument for protecting professional privilege. We organise client files cleanly and in complete safety.”
Robert Amuntencei
Attorney at law · Amuntencei Law Office · Iași
Case studies
Results achieved in implementations
3 implementations from different fields, presented through the previous situation and the current way of working in the application.
- Before
- Thousands of attendees, corporate partners and sponsors tracked in separate files, with payments checked by hand before every conference.
- In Zarina CRM
- One pipeline for attendees, partners and sponsors, with payments monitored in the platform and access granted automatically once payment is confirmed.
Sorana AmuntenceiProject coordinator
- Before
- Teams coordinated across several sites at once, with execution times and proof of work gathered from chats and paper.
- In Zarina CRM
- Work assigned as tasks on a Gantt chart, real production times tracked on site, and reports and proof attached directly to the project record.
Marian MilcuManaging director
- Before
- Patient records holding sensitive data, and doctors’ schedules kept separately from patient records.
- In Zarina CRM
- The platform installed on the clinic’s own server, with patient records kept entirely in-house and doctors’ appointments managed in the same application.
Dr Laura Gheuca SolovastruSenior consultant dermatologist
CRM implementations
Companies that use Zarina CRM
Identification details
Identification details and offices
Where we are and who you contract with, for checking before any commercial discussion.
Zarina CRM
The platform, developed and delivered by the same team.
- Our own product, not resale
- In software since 2004
- Operating company registered in Romania
- Full contracting details in the Terms and Conditions
Regional office, Dubai
Where to find us in the Emirates.
- Al Sufouh 2
- Dubai, United Arab Emirates
- Email: contact@zarinacrm.ae
- Web: zarinacrm.ae
Operations in Saudi Arabia
Our presence in the Kingdom.
- Riyadh
- Saudi Arabia
- Documents in Arabic and English
- Support in English and Arabic
Frequently asked questions
Questions about the company and how we work
Who develops Zarina CRM?
The same team that implements it, delivering web and software engineering since 2004, with no intermediaries. The operating company is registered in Romania; the full contracting details are in the Terms and Conditions.
How long has the platform existed?
Development started in August 2024 and the first version went into production in February 2025. Since then the platform has grown iteratively, on requests from real implementations.
Where do you operate?
In the United Arab Emirates — Dubai and Abu Dhabi — and in Saudi Arabia, in Riyadh, with an Arabic interface and right-to-left display. The development team is based in Romania.
How many of you are there?
The core team is six people, each with their own area of responsibility: product direction, software architecture, operations, infrastructure, client relations and development on the analysis side.
What happens to the platform if your company disappears?
The platform is installed on your server and stays working. The licence is lifetime and does not depend on a monthly check. What you would lose are the updates and the support, not the right to use it.
Who owns the code?
The source code remains ours, and you receive the perpetual right to use it on your own installation. The data entered into the platform belongs entirely to your company.
Where is our clients’ data stored?
On your company’s server or at the hosting provider you choose. We do not keep a copy of the data and we have no access to it without your request.
What does maintenance cover?
Platform updates, technical assistance and the adaptations agreed. It does not cover the right to use the software, which is already perpetual, nor administration of the server if that is not in our care.
Do you work with companies outside the Emirates?
Yes. We have operations in the UAE and in Saudi Arabia and we implement remotely elsewhere, and the platform interface is available in 15 languages, including Arabic, with right-to-left display.
What do you not do?
We do not sell licences without a prior conversation about the workflow, we do not promise integrations that are not functional and we do not hide the limits of the modules. Every module page has a section where we say explicitly what it does not do.
Product sheet
Get the complete product sheet by email
A six-page document with everything you need to know before a sales conversation. No obligation and no sales call.
- All the modules of the platform and the package that includes each one
- The features and modules of the edition you choose, plus available integrations
- Full pricing and what it includes: installation, training, data import, warranty
- The native integrations available and the situations where the platform is not a good fit
No monthly subscription
Take control of your operations, once
We install Zarina CRM on your hosting, configure it around your own workflow and train your team. From that moment on, the application is an asset of your company, not a recurring expense.