Why Choose Zarina CRM. Custom CRM Software in Dubai

Why Zarina CRM

Why companies choose Zarina CRM: a permanent licence and data on their own server

The platform is bought once, installed in the company’s own infrastructure and runs with unlimited users. Modules are activated in packages, according to what the company actually uses, and the application keeps working independently of any later commercial relationship.

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Perpetual licenceUnlimited usersInstalled on your company’s serverNo recurring subscriptions

The commercial model Control over the data Cost over time What every package includes Implementation Limits we state

The commercial model

A lifetime licence, not a monthly subscription

The difference is not only in price but in structure: the cost stops after the purchase, and the right to use the application does not depend on a contract continuing.

One-time paymentThe licence is paid once. There is no recurring cost and no recalculation when the team grows.

Unlimited usersThe number of accounts does not affect the price. Employees are added without changing the licence.

Modules in packagesThe platform base is in every package; the other modules come with the package that fits what you actually need.

No vendor lock-inThe application keeps running on the company’s server, independently of the commercial relationship with us.

Control over the data

The data stays in the company’s infrastructure

The installation is made on the client’s server or hosting. There is no copy of the database at the vendor and no processing on external infrastructure.

On-premise installationThe application runs on the company’s server or on the hosting it chooses, not in a shared account.

Access to the databaseThe company’s administrator has direct access to MySQL and can make their own backups.

Full exportThe data can be exported at any time, in table format, without the vendor’s involvement.

No external processingCommercial information is not sent to third parties for analysis, training or reporting.

Cost over time

How the two models behave in the long run

A subscription costs little at the start and grows with every user and every year. A permanent licence costs more at the beginning and stops there. The break-even point depends on the size of the team.

A monthly subscription per user

The cost is recurring and proportional to the team. Stopping the payment closes access to the application.

A cost per user, every month
Grows automatically with every hire
Indexation and price changes at renewal
The data stays with the vendor
Access ends together with the subscription

The Zarina CRM permanent licence

The cost is one-off and the number of users does not change it. The application keeps working.

A single payment, at purchase
Unlimited users, at no extra cost
No indexation and no renewal
The data sits on the company’s server
The application keeps working after the collaboration ends

The packages and price thresholds are published in full on the pricing page.

What every package includes

The platform base, included in every configuration

Whichever package you choose, every installation starts from the same base. Optional modules are added on top of it.

Users and rolesUnlimited accounts, rights per module and per role, configured by the company’s administrator.

Contacts and companiesUnified records for clients, partners and suppliers, with the full history on each record.

Lead pipelineConfigurable stages, an assigned owner, a tracked source and conversion into a quote in one step.

QuotesGenerated from the catalogue, sent as PDF or as a web page, with tracking of when they were opened.

Tasks and calendarAssigned tasks, deadlines, reminders and a per-user agenda, linked to the client record.

ReportsCommercial indicators up to date, filterable by period, owner and stage.

15 languages with RTLThe interface in English, Arabic, Romanian and 12 other European languages, with right-to-left display for Arabic.

Search and remindersSearch across all licensed modules and notifications on deadlines, with no extra configuration.

Connected ecosystem

Integrations and automations in the CRM application

Online stores, couriers, payments, communication and productivity — no separately paid connectors and no extra development. Enter your company’s account details and the connection is live.

WooCommerce

Shopify

PrestaShop

Trendyol

Aramex

Emirates Post

Stripe

PayPal

WhatsApp

Messenger

Instagram

Facebook Lead Ads

Zadarma

3CX

Brevo

Google Calendar

Outlook Calendar

Google Sheets

Google Forms

Google Ads

Zoom

Google Meet

Zapier

Make

Claude

ChatGPT

Gemini

Discover all modules

Implementation

How the go-live works

Every implementation starts with an analysis of the existing workflow. Licensing is not completed through a simple form.

Analysis

We go through the current commercial process, the roles in the team and the documents used, in order to settle the modules needed and the configuration.

Installation

The application is installed on the company’s server or hosting, with the certificate and backups configured.

Configuration

Your own fields, roles and document templates are defined, and the existing data is imported from Excel or from the previous system.

Handover and support

The team is trained on the company’s real data, followed by technical support for the whole duration of the licence.

Limits we state

What we do not do

We prefer this to be clear from the start, before signing.

We do not sell without an analysis

We do not deliver a licence on the basis of a filled-in form, without a conversation about the real workflow.

The analysis comes before the quote
The configuration is settled together
Modules you do not need are not invoiced

We do not promise integrations that do not exist

Every module page states explicitly what that module does not cover.

Integrations in preparation are marked as such
The technical limits are published
We do not promise APIs that are not available

We do not hold your data hostage

The database belongs to the company and stays accessible whatever the state of the commercial relationship.

No lockout on expiry
Export available at any time
Direct access to MySQL

Fit

Who the platform suits

The product does not suit every organisation. Below are the situations in which it works well and those in which we do not recommend buying it.

It suits

Companies that want control over their data and a predictable cost.

Teams that are growing and do not want a per-user cost
Companies required to keep the data in their own infrastructure
Organisations with their own commercial workflow, needing specific fields and stages
Companies operating in the United Arab Emirates and Romania
Companies that have outgrown shared Excel files

It does not suit

Situations in which the on-premise model brings no benefit.

Organisations with no server of their own and no intention of using dedicated hosting
Teams of one or two people, for whom the initial cost does not pay off
Companies that need invoicing only, with no sales side
Situations that need a product delivered and configured the same day
Requirements that would mean rewriting the platform completely

Case studies

What actually changed in these companies

Three implementations from different industries, described by what was done before and what happens now in the CRM application.

EventsHighLife Events SRL

Before: Thousands of attendees, corporate partners and sponsors tracked in separate files, with payments checked by hand before every conference.

In Zarina CRM: One pipeline for attendees, partners and sponsors, with payments monitored in the platform and access granted automatically once payment is confirmed.

Sorana AmuntenceiProject coordinator

ConstructionPavMar Beton SRL

Before: Teams coordinated across several sites at once, with execution times and proof of work gathered from chats and paper.

In Zarina CRM: Work assigned as tasks on a Gantt chart, real production times tracked on site, and reports and proof attached directly to the project record.

Marian MilcuManaging director

MedicalClinica Lauderma

Before: Patient records holding sensitive data, and doctors’ schedules kept separately from patient records.

In Zarina CRM: The platform installed on the clinic’s own server, with patient records kept entirely in-house and doctors’ appointments managed in the same application.

Dr Laura Gheuca SolovastruSenior consultant dermatologist

All success stories

CRM implementations

Companies that have trusted Zarina CRM

Metod Sistem

SICC Project Services

Lapis Residence

Onyx Residence

Iași Clinical Hospital of Pulmonology

Regional Office for Cross-Border Cooperation

Arpa Imobiliare

Rubin Capital

Hotel Palas Grand View

Grey Boutique Hotel Palas

Bucovina Resort and Spa - Zarina CRM client

Bucovina Resort & Spa

HighLife Events

PavMar Beton

Clinica Lauderma

Axa Traduceri

AFQ Accounting

Moldo Garage

Zuzu Land

Ziarul Unirea

Meat Me Up Belgium

Joues et Croquettes Belgium

Frequently asked questions

What people ask before buying

What happens if the supplying company ceases to operate?

The application stays installed on the company’s server and keeps working. The licence is permanent, it has no expiry mechanism, and the database is directly accessible to the administrator. The details are in the warranty and continuity section.

Does the licence really have no recurring cost?

No. The licence is paid once. Later costs appear only if you ask for additional modules, custom development or hosting services, and those are contracted separately.

How many users can use the platform?

An unlimited number. The price does not depend on the size of the team, and adding an employee does not require changing the licence.

What infrastructure is it installed on?

On the company’s server or on hosting it chooses. The requirements are PHP and MySQL, with no mandatory external services.

Is the data sent to the vendor?

No. There is no copy of the database at the vendor and no processing on external infrastructure. Technical access happens only at the company’s request, for specific interventions.

Can the data from our current system be imported?

Yes. Importing from Excel or CSV is part of the configuration stage. For other systems, the structure is analysed beforehand.

How long does implementation take?

It depends on the number of modules and the volume of data imported. The standard configuration is handed over within a few working days, while extensive customisation takes a period agreed at the analysis stage.

What happens with the updates?

New versions are applied to the existing installation, keeping the data and the configuration. Architecture changes stay compatible with the licences already granted.

Does the platform work outside Romania?

Yes. The company has operations in the United Arab Emirates and Romania, and the interface is available in 15 languages, including Arabic, with right-to-left display.

Can I test it before buying?

Yes. Access to the test environment is granted on request, with no bank card.

Product sheet

Get the complete product sheet by email

A six-page document with everything you need to know before a sales conversation. No obligation and no sales call.

All the modules of the platform and the package that includes each one
The features and modules of the edition you choose, plus available integrations
Full pricing and what it includes: installation, training, data import, warranty
The native integrations available and the situations where the platform is not a good fit

No monthly subscription

Take control of your operations, once

We install Zarina CRM on your hosting, configure it around your own workflow and train your team. From that moment on, the application is an asset of your company, not a recurring expense.

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Why choose Zarina CRM