An event with complete details
Every event has a record of its own.
- Date, time and location
- Maximum capacity
- A published description
- An organising owner
The Operations and projects package
Events and registrations, from the form to confirmed attendance
Courses, webinars, demonstrations and presentation events are run from the CRM: a public registration page, controlled capacity, a waiting list, automatic confirmations and check-in at the door. Every attendee becomes a record in the database, with the event kept as the source, so the organising effort turns into opportunities you follow up.
From $2,900 excl. VATone-time payment, no monthly subscription- A public registration page
- Capacity and waiting list
- Automatic confirmations
- Check-in with a code
- Attendees become leads
A public registration page
Capacity and waiting list
Automatic confirmations
In short
Events and registrations in a CRM: places, confirmations and check-in. Courses, webinars, demonstrations and presentation events are run from the CRM: a public registration page, controlled capacity, a waiting list, automatic confirmations and check-in at the door. The Operations and projects package. Lifetime licence, installation on the company’s server and unlimited users.
Works together with: Form builder, Email marketing, WhatsApp Business.
The problem
The current situation, when registrations pile up in forms and spreadsheets
An event generates concentrated commercial interest. Without records, that interest evaporates within days.
- Registrations land in separate spreadsheets Attendee data stays in a file or an external form, with no link to existing clients and leads.
- Capacity is managed by hand The number of places is tracked from memory. Either places stay empty, or more registrations are accepted than the room can hold.
- Confirmations and reminders are sent manually Every message means administrative work. With dozens of attendees, reminders go out late or not at all.
- Actual attendance is unknown The difference between registered and present is the most useful information for the next event, and it is exactly what nobody records.
- Commercial follow-up is lost After the event, the attendee list reaches sales late, with no owner and no deadline. The interest fades.
- Personal data is left without a clear regime Attendee lists circulate by email and stay on devices, with no retention policy and no way to delete on request.
What the module does
Events run in the same database as sales
The module covers the whole path: registration page, places, confirmations, attendance, commercial follow-up.
A public registration page
The form is hosted on your own installation.
- A dedicated public address
- Configurable fields
- Protection against automated registrations
- Available in several languages
Capacity and waiting list
The number of places is respected without intervention.
- Registrations stop at capacity
- An automatic waiting list
- Promotion on the first cancellation
- Checked on manual additions too
Automatic communications
The attendee gets what they need, when they need it.
- Immediate confirmation after registering
- A reminder before the event
- Access and location information
- A thank you after attending
Check-in at the door
Attendance is recorded in seconds.
- A unique code for every attendee
- Scanning at the door
- Manual marking, as an alternative
- A real-time attendance list
The link with the pipeline
Attendees become opportunities you follow.
- Matched with existing clients and leads
- A lead created for new people
- The event kept as the source
- Assigned to an owner
What changes
What changes at the first event run from the CRM
Direct effects of registrations and attendance sitting in the same database as sales.
01
Zero overbooking
Capacity is respected automatically.
- A stop at the number of places
- An active waiting list
- Automatic promotion on cancellations
- A full room, not an overfull one
02
Less administrative work
Communications no longer consume the team’s time.
- Confirmations sent automatically
- Scheduled reminders
- No lists sent by email
- No duplicates to check
03
Attendance known
The next event is planned on data.
- A report of registered and present
- Attendance rate by event type
- Comparison between periods
- Choosing the right room size
04
Immediate commercial follow-up
The interest is used in the days that follow.
- Leads created on registration
- An owner and a deadline
- Follow-up sequences
- Commercial results attributed to the event
05
The event’s return, verifiable
The organising budget is justified.
- Opportunities generated
- Quotations issued after the event
- Contracts attributed to the source
- Cost per opportunity
06
Personal data handled correctly
Attendance does not create compliance risks.
- Consent recorded
- A configurable retention policy
- Deletion on request
- No lists on personal devices
In the application
The path of a registration, step by step
The same flow for a free webinar and for a course with limited places.
- 1
The event is published
You fill in the date, the location, the capacity and the description. The public registration page becomes available at its own address, on the company’s domain.
- 2
The attendee fills in the form
The fields are the ones you set. The form is protected against automated registrations and checks for duplicates.
- 3
The system checks the places
If places are available, the registration is confirmed immediately. If not, the person joins the waiting list and is told correctly, not refused.
- 4
The attendee receives the confirmation
The message contains the event details and the personal access code. The reminder goes out automatically before the event.
- 5
Attendance is recorded at the door
The code is scanned or the attendee is marked manually. The attendance list updates in real time, visible to the organiser.
- 6
Commercial follow-up starts immediately
New attendees become leads, with the event as their source. Existing ones get an activity on their record. Nothing waits for a list to be sent later.
Video tour
Events and registrations, briefly, in the application
Coming soonThe video presentation of the module is being prepared.
Places
Capacity and waiting list, managed automatically
Limited places are a commercial tool. Managing them by hand, however, produces complaints.
A stop at capacity
No more registrations are accepted than there are places.
- A check on every registration
- Valid on manual additions too
- Protection against simultaneous registrations
- No overbooking
A waiting list
Extra interest is not lost.
- Joining the list, with correct information
- The order is kept
- Visible to the organiser
- Usable for the next event
Promotion on cancellations
Freed places fill themselves.
- Automatic promotion from the list
- The person is informed immediately
- The room stays full
- No last-minute phone calls
Duplicates checked
The same person does not take two places.
- A check on the email address
- A clear message on the second attempt
- The access link resent by email
- The records stay clean
Attendance
Check-in and attendance: what happens on the day
The door is where the organising shows most clearly, and where mistakes are felt immediately.
- 01
Every attendee has a code of their own
The code arrives on registration, by email. It does not depend on a printed list and is not confused between people with similar names.
- 02
Scanning is done from a phone
The person at the door uses a phone, with no dedicated equipment. Marking attendance takes a few seconds.
- 03
Manual marking stays available
An attendee who cannot find the email is marked manually, by name. The flow never gets stuck at the door.
- 04
Verification is done securely
Codes are validated only from your own installation, so a copied address does not allow attendance to be marked from outside.
- 05
The list updates in real time
The organiser sees how many came in, how many are missing and how many cancelled, without counting by hand.
- 06
After the event, the data stays usable
Attendance is kept on the person’s record and feeds reporting, including the comparison with previous events.
Automations
What goes out automatically around an event
Communications are configured once and repeat for every event.
A registration confirmation
The attendee immediately has what they need.
- Sent on registration
- The event details included
- The personal access code
- Configurable text
A scheduled reminder
Attendance rates rise significantly.
- A day or a few hours before
- Access information
- A configurable channel
- A log of what was sent
Information for the waiting list
Interest is kept even without a free place.
- Confirmation of the position
- A notice when a place frees up
- An invitation to the next event
- No pointless messages
A thank you after the event
The moment of greatest receptiveness.
- A thank-you message
- Presentation materials attached
- A request for feedback
- An offer, where appropriate
Lead creation
Sales receive opportunities, not lists.
- A lead for new people
- The event marked as the source
- Assignment by rules
- A configurable initial stage
A satisfaction survey
The quality of the organising becomes measurable.
- A survey sent after the event
- Answers linked to the attendee
- A report per event
- An argument for improvements
Who sees what
Attendees’ data, handled according to the rules
An event collects personal data from people who are not yet clients. Their regime is handled explicitly.
- Consent recorded at registration The form includes the notice and the consent needed, and the moment it was given stays recorded.
- A protected form The public page has protection against automated registrations and sending limits, so the database is not polluted.
- Limited access to lists Attendee lists are consulted in the application, by users with the right. They do not circulate by email and do not stay on personal devices.
- A retention policy How long attendee data is kept is configurable, and clean-up runs automatically when it expires.
- Deletion and export on request An attendee’s data is included in search, export and anonymisation on request, including in the attendance records.
- Data on the company’s server Registrations stay in your own installation. We do not use an external form service and there is no copy at a provider.
What you need
What needs to be prepared to put the events module into service
We do the configuration at implementation, around the types of event you organise.
01
The event types
The flow is configured around the real activity.
- Webinar, course, demonstration, conference
- The usual capacity
- Duration and location
- An organising owner
02
The form fields
Only what is necessary is collected.
- Mandatory and optional data
- Qualifying questions
- Consent for communications
- Agreed together
03
The texts of the communications
The messages are written once and reused.
- Confirmation, reminder, thank you
- In the languages needed
- The company’s signature
- Reviewable later
04
The email server configured
Communications go out through your own server.
- An active sending account
- A domain with its reputation configured
- Checked at implementation
- A log of what was sent
05
The person at the door
Check-in requires a user account.
- A phone with a modern browser
- An account with the check-in right
- A few minutes of training
- Manual marking as an alternative
06
Commercial follow-up rules
The interest generated has to be picked up.
- An owner for new leads
- An initial stage
- A deadline for contacting
- Follow-up sequences
What it does not do
The limits of the events module, stated explicitly
The module manages registrations and attendance. It is not a broadcasting platform and does not process participation fees automatically in every scenario.
- It does not broadcast the webinar The module manages registrations and communications. The broadcast runs on your own tool, and the link is included in the messages.
- A participation fee requires the payments module For paid events it is used together with the payments module and a configured processor. Without one, payment is confirmed manually.
- It does not promote the event The module does not publish adverts and does not run campaigns. For invitations to lists, the email marketing module is used.
- Capacity is checked per event, not per room The module does not manage seating plans and numbered seats. Events with allocated seats need a separate analysis.
- Communications depend on the email server If your email server is unavailable, confirmations and reminders wait. Registrations continue to be recorded.
- It does not issue diplomas or certificates Generating attendance documents can be configured through the documents module; it is not included in this one by default.
Active connections
Collecting participation fees
Payment can be made through a link generated in the platform, and confirming the payment automatically releases the attendee’s access.
You choose the processor, and the fees are paid directly to it.
Who it is for
When this module makes sense and when it does not
We prefer to say from the start in which situations the module is not worth its cost, so the sales conversation does not begin with the wrong expectations.
It makes sense if
The situations in which the module pays for itself quickly.
- You organise conferences, courses or workshops with registration
- Attendees, partners and sponsors sit in separate files
- Payments are checked by hand before the event
- You run editions that repeat, with the same structure
It does not make sense if
The situations in which we recommend not buying it now.
- You organise one event a year, with twenty guests
- Registrations go through a specialised platform you already pay for
- You do not charge participation fees
- Your events do not produce clients or relationships to follow
How to buy
Which package the events module belongs to
The module is licensed together with the client relationship tools.
The marketing and relations package
It contains events, surveys, reviews and public forms.
What the core includes
The mandatory core brings users and roles, clients and contacts, a lead and sales pipeline, custom fields and 15 interface languages.
Together with email marketing
For invitations to lists, the email marketing module is recommended.
Pricing and configurations
Package composition and prices by edition are on the pricing page.
CRM implementations
Companies that have trusted Zarina CRM
Price, warranties and implementation
Events and registrations: what it costs and what you get
You pay once. Everything that follows is written here, not in hidden conditions.
The price
It is part of the Operations and projects package: $570 excl. VAT, on top of the core ($2,320). Bought separately, together with the core: $2,890.
Cheaper in a bundle. The tiers group several packages at a price lower than their sum:
- Pro5 packages + core$3,480−34%
$5,280 - Business8 packages + core$4,640−38%
$7,460 - Enterprise13 packages + core$6,970−31%
$10,080
List prices, excl. VAT, one-time payment, unlimited users. The struck-through price is the sum of the packages bought individually. Current offers apply on the pricing page.
Subscription or licence
What you pay over time for a subscription CRM
Over 3 years, the subscription costs $10,480; the Zarina Pro licence costs $3,480, once.
An indicative comparison: enter the subscription price you pay now. The licence does not grow with the number of users.
What you get
- A lifetime licence, with no subscription and no per-user charge
- Unlimited users, on the same licence
- 6 months of warranty on correct operation: fixing errors and inconsistencies
- Implementation, configuration and team training, included in the price
- The licence is verified locally, on your own server: the application does not depend on our servers to work
How long it takes and what is needed
- 48 hours in the standard configuration; up to 14 working days with customisation around the company’s workflow
- Your own server or web hosting with cPanel, with an SSL certificate
- PHP 7.4 or newer (8.x recommended) and MySQL / MariaDB
- The PHP extensions mysqli, json, mbstring; curl, gd and zip for integrations, PDF and exports
- One cron task, for reminders and automations
Where data lives
- The data stays on your server and does not pass through ours
- Roles and rights per user, two-factor authentication
- An audit trail and limits on login attempts
- Consents and data subject requests, managed in the application
- Digitally signed updates and backups from the application
Frequently asked questions
Questions about the events and registrations module
Is the registration form hosted with you?
No. The public registration page runs on your own installation, on the company’s domain. We do not use an external form service, so attendees’ data does not reach a third party.
What happens when all the places are taken?
Registrations stop automatically, and interested people join the waiting list, correctly informed. On the first cancellation, the first on the list is promoted and notified.
How is attendance taken at the door?
Every attendee receives a personal code on registration. The person at the door scans it from a phone. Manual marking by name stays available at any time.
Do attendees automatically become leads?
People who are not in the database can become leads, with the event marked as their source and an owner assigned. Existing ones get an activity on their record.
Can I organise events with a participation fee?
Yes, together with the payments module and a configured payment processor. Without one, the organiser confirms payment manually and the registration stays pending.
Can reminders be sent on WhatsApp?
Yes, if the WhatsApp Business module is active, respecting the platform’s rules on business-initiated messages. Otherwise, reminders go out by email.
How is the data of attendees who do not become clients handled?
The retention period is configurable, and clean-up runs automatically when it expires. Anyone can request deletion, handled through the application’s personal data procedures.
Can I see how many confirmed and how many actually came?
Yes. The report compares registered with present, per event and per event type, which allows the next events to be sized correctly.
Does the form work in several languages?
Yes. The public page and the communications can be published in the languages configured in the application, useful for companies that organise events in several countries.
Does the module broadcast the webinar?
No. The broadcast runs on your own tool, and the access link is included automatically in the confirmation and the reminder.
Product sheet
Get the complete product sheet by email
A six-page document with everything you need to know before a sales conversation. No obligation and no sales call.
- The platform core and the 13 module packages, with what each one contains
- The features and modules of the edition you choose, plus available integrations
- Full pricing and what it includes: installation, training, data import, warranty
- The native integrations available and the situations where the platform is not a good fit
No monthly subscription
Take control of your operations, once
We install Zarina CRM on your hosting, configure it around your own workflow and train your team. From that moment on, the application is an asset of your company, not a recurring expense.