One sale, entered once, reaches everywhere it should.
Zarina CRM is business management software for small and mid-sized companies in the UAE: clients, quotes, tax invoices, payments, stock, purchasing and staff, in one program installed on your company’s server. Invoices are prepared for UAE e-invoicing, and the accounting stays with your accountant.
Illustrative example: one sale, four documents, with no data copied from one program to another.
Sales and purchasing meet in your stock
Each document is created from the one before it. Select any step to see the module that handles it.
In the same program: online store orders, HR and attendance and the automations that link each step to the next.
Invoicing app, accounting software, ERP or business management software?
Each category answers a different need. The comparison describes types of software, not specific products.
| Invoicing app | Accounting software | Integrated ERP | Zarina CRM | |
|---|---|---|---|---|
| Who it is for | Companies that issue invoices | Accountants and finance teams | Large companies with complex processes | SMEs that want clients, sales and stock in one place |
| What it covers | Invoices, sometimes simple stock | Bookkeeping, VAT and corporate tax records | Every department, including accounting | Clients, quotes, invoices, payments, stock, purchasing, staff |
| Client relationship | No | No | Usually as a separate module | Yes, it is the core of the program |
| Accounting | No | Yes | Yes | No, it stays with your accountant |
| Implementation | Immediate | Immediate or with a consultant | A long project, with consultants | Installation, configuration and training included |
| Cost | Monthly subscription | Licence or subscription | Licences plus an implementation project | One-time licence, unlimited users |
Exact features vary from one product to another. Always check the vendor’s feature list.
What Zarina CRM does not do, and what it connects to
Good business management software states its limits, so you know from the start what stays in another program.
Stays with your accountant
Accounting and tax filing
Bookkeeping, VAT returns and corporate tax stay with your accountant or tax adviser. Zarina CRM does not replace them.
Connects to
Your accounting software
Connectors for accounting platforms used in the UAE, including Zoho Books and Wafeq. See the integrations.
Hands over to
Your e-invoicing provider
Zarina CRM prepares the invoice and hands it to the accredited provider your company appoints. It is not an accredited provider itself. UAE e-invoicing.
Starts with the workflows of your industry
The same platform, configured around the documents and stages of each industry.
Business management software you pay for once.
No monthly subscription and no cost per user. The software is installed on your company’s server and stays an asset of the business.
Integrations and automations in the CRM application
Native international integrations: online stores and marketplaces such as Amazon.ae and noon, couriers, payments, communication and productivity — no separately paid connectors and no extra development. Enter your company’s account details and the connection is live.




Stripe
PayPal
Wafeq
Pagero
Messenger
Instagram



Google Calendar
Google Sheets
Google Forms


Zapier
Make


Questions about business management software
What is business management software?
Software that keeps the operational records of a company: clients, quotes, invoices, payments, stock, purchasing and staff. Unlike accounting software, it is used every day by the sales and operations teams, not only by the accountant.
Is Zarina CRM an ERP?
Not in the classic sense, because it does not keep the accounts. It covers the operational side of an ERP: clients, sales, invoicing, stock and purchasing. More in what is an ERP.
What is the difference between business management software and accounting software?
Business management software tracks the activity: who bought, what was invoiced, what is in stock. Accounting software turns those operations into books, VAT returns and corporate tax records. Most companies use both.
Does it work with UAE e-invoicing?
Zarina CRM prepares the tax invoice and hands it to the accredited e-invoicing provider your company appoints. It is not an accredited provider itself. How UAE e-invoicing works with Zarina CRM.
Can it connect to my accounting software?
Yes. There are connectors for accounting platforms used in the UAE, including Zoho Books and Wafeq. See the integrations.
How much does it cost?
Between $2,900 and $6,970 + VAT, paid once, depending on the package, with unlimited users. See what each package includes.
Where is the data stored?
On your company’s server or hosting, not with us. On-premise CRM in Dubai.
Get the complete product sheet by email
A six-page document with everything you need to know before a sales conversation. No obligation and no sales call.
- The platform core and the 13 module packages, with what each one contains
- The features and modules of the edition you choose, plus available integrations
- Full pricing and what it includes: installation, training, data import, warranty
- The native integrations available and the situations where the platform is not a good fit
Take control of your operations, once
We install Zarina CRM on your hosting, configure it around your own workflow and train your team. From that moment on, the application is an asset of your company, not a recurring expense.
