EXECUTIVE CASE STUDY • AUTOMOTIVE SERVICE • TYRE HOTEL AND REMINDERS
How a workshop turned its tyre hotel into a reason for customers to come back
A tyre hotel is a storage service that is also a customer list with a known renewal date: when the season changes, every stored set needs fitting. Moldo Garage linked storage to its inventory catalogue in a self-hosted CRM and let the system raise the reminders.
- Tyre hotel integrated with inventory catalogues
- Automatic seasonal reminders
- Fitting schedule planned rather than improvised
The workshop’s challenge
A storage list that nobody turned into appointments
Stored tyre sets were recorded for the purpose of finding them again, not for the purpose of selling the next fitting. When the season turned, the workshop waited for customers to call, and they all called in the same two weeks.
The result was a predictable crisis twice a year: queues, overtime and customers going elsewhere because there was no slot, while the workshop had their tyres in the back.
Waiting for the phone
Seasonal demand arrived as a wave, and storage records were used only to locate sets, not to plan work.
Calling first
Automatic reminders prompt the team to call stored customers proactively, which spreads the fitting schedule across weeks.
Client testimony
“Our tyre hotel service is integrated with the inventory catalogues. Automatic reminders help us call clients proactively when the season changes, which has completely streamlined the tyre fitting schedule.”
Storage records joined to inventory and to the calendar
Each stored set is a record linked to the customer and to the inventory catalogue, so what is in the back is known at the level of the item rather than the shelf.
When the season changes, the system raises reminders and the team calls before the wave arrives. The fitting schedule becomes something the workshop plans rather than absorbs.
Modules in use
- Tyre hotel register — stored sets as records linked to customer and vehicle.
- Inventory catalogues — storage joined to the item catalogue.
- Automatic reminders — seasonal prompts to contact stored customers.
- Appointment scheduling — fitting slots planned in advance.
The modules are licensed separately, so an installation carries only what it uses.
See the pricingWhat changed in the workshop
The seasonal rush became a schedule. Customers hear from the workshop before they think to call, which is both better service and more fittings booked at the same capacity.
One-time licence
The platform and the active modules are paid once, not every month, for as long as the company uses them.
Unlimited users
People are added without a per-seat cost, so the licence never decides the size of the team.
Own infrastructure
The installation and the database sit on the company’s own server, so the data stays where the company put it.
Related case studies
Other companies running on Zarina CRM
Sixteen deployments across eleven industries, each with the company named and the workflow described, so you can find one close to your own.
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The editions, the modules and the one-time licence are the same ones used in this deployment. The installation sits on your server, the users are unlimited, and the licence is paid once.
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