EXECUTIVE CASE STUDY • AUTOMOTIVE SERVICE • TYRE HOTEL AND REMINDERS

How a workshop turned its tyre hotel into a reason for customers to come back

A tyre hotel is a storage service that is also a customer list with a known renewal date: when the season changes, every stored set needs fitting. Moldo Garage linked storage to its inventory catalogue in a self-hosted CRM and let the system raise the reminders.

  • Tyre hotel integrated with inventory catalogues
  • Automatic seasonal reminders
  • Fitting schedule planned rather than improvised
LinkedStorage to inventory
AutomaticSeasonal reminders
PlannedFitting schedule in advance
One paymentUnlimited users, no subscription

The workshop’s challenge

A storage list that nobody turned into appointments

Stored tyre sets were recorded for the purpose of finding them again, not for the purpose of selling the next fitting. When the season turned, the workshop waited for customers to call, and they all called in the same two weeks.

The result was a predictable crisis twice a year: queues, overtime and customers going elsewhere because there was no slot, while the workshop had their tyres in the back.

Before

Waiting for the phone

Seasonal demand arrived as a wave, and storage records were used only to locate sets, not to plan work.

With Zarina CRM

Calling first

Automatic reminders prompt the team to call stored customers proactively, which spreads the fitting schedule across weeks.

Client testimony

“Our tyre hotel service is integrated with the inventory catalogues. Automatic reminders help us call clients proactively when the season changes, which has completely streamlined the tyre fitting schedule.”

Cristian ColotinFounder · Moldo Garage SRL

Storage records joined to inventory and to the calendar

Each stored set is a record linked to the customer and to the inventory catalogue, so what is in the back is known at the level of the item rather than the shelf.

When the season changes, the system raises reminders and the team calls before the wave arrives. The fitting schedule becomes something the workshop plans rather than absorbs.

Modules in use

  • Tyre hotel register — stored sets as records linked to customer and vehicle.
  • Inventory catalogues — storage joined to the item catalogue.
  • Automatic reminders — seasonal prompts to contact stored customers.
  • Appointment scheduling — fitting slots planned in advance.

The modules are licensed separately, so an installation carries only what it uses.

See the pricing

What changed in the workshop

The seasonal rush became a schedule. Customers hear from the workshop before they think to call, which is both better service and more fittings booked at the same capacity.

01

One-time licence

The platform and the active modules are paid once, not every month, for as long as the company uses them.

02

Unlimited users

People are added without a per-seat cost, so the licence never decides the size of the team.

03

Own infrastructure

The installation and the database sit on the company’s own server, so the data stays where the company put it.

STRATEGIC PARTNERSHIP • ENTERPRISE

Move your operation onto a platform you own

The editions, the modules and the one-time licence are the same ones used in this deployment. The installation sits on your server, the users are unlimited, and the licence is paid once.

  • Installed on your own server
  • Unlimited users
  • One-time payment