EXECUTIVE CASE STUDY • MEDIA • SUBSCRIBERS AND CONTRACTS
How a media company centralised subscribers and advertising contracts on its own hosting
A media business runs on two registers: who subscribes and who advertises. Both are commercial records with renewal dates, signatures and money attached. Unirea Pres moved them onto a self-hosted CRM on its own hosting, and made contract generation a one-click step.
- Subscribers and advertising contracts in one system
- Contract templates generated on click
- Data and signatures on own hosting
The publisher’s challenge
Two commercial registers kept apart from the documents that bind them
Subscriber records, advertising contracts and the documents themselves lived in different places. Renewals depended on someone checking a date, and producing a contract meant editing the last one that looked similar.
For a publisher, the contracts and the subscriber list are the business. Keeping them on a third-party platform means the continuity of the business depends on someone else’s terms, which is why the installation runs on the company’s own hosting.
Documents away from records
Contracts were produced by editing earlier files, and the subscriber list sat apart from the commitments attached to it.
Records that produce documents
Each subscriber and advertiser is a record, and the contract is generated from a template against that record, keeping security and signatures in place.
Client testimony
“Centralising subscribers and media contracts on our own hosting gave us full operational sovereignty. Every contract template is generated at a click, keeping security and signatures in place.”
Subscribers, contracts and templates in one installation
The installation holds subscribers and advertising clients as accounts, each with its contracts, renewal dates and history attached rather than filed elsewhere.
Contract templates generate the document from the record at a click, which removes the copy-the-last-one habit and the errors it carries. Everything stays on the company’s own infrastructure.
Modules in use
- Subscriber register — subscribers as records with status and renewal dates.
- Media contracts — advertising agreements attached to the client account.
- Contract generation — documents produced from templates against the record, at a click.
- Own hosting — installation and database on the company’s own infrastructure.
The modules are licensed separately, so an installation carries only what it uses.
See the pricingWhat changed in commercial operation
Renewals are visible rather than remembered, and a contract takes a click instead of an hour of editing. The publisher keeps both registers and the documents on infrastructure it controls, which is what operational sovereignty means in practice.
One-time licence
The platform and the active modules are paid once, not every month, for as long as the company uses them.
Unlimited users
People are added without a per-seat cost, so the licence never decides the size of the team.
Own infrastructure
The installation and the database sit on the company’s own server, so the data stays where the company put it.
Related case studies
Other companies running on Zarina CRM
Sixteen deployments across eleven industries, each with the company named and the workflow described, so you can find one close to your own.
STRATEGIC PARTNERSHIP • ENTERPRISE
Move your operation onto a platform you own
The editions, the modules and the one-time licence are the same ones used in this deployment. The installation sits on your server, the users are unlimited, and the licence is paid once.
- Installed on your own server
- Unlimited users
- One-time payment