Projects and units
Project registerUnit inventoryType and layoutFloor and viewArea and priceLive availabilityPrice list versionsUnit documents
Zarina CRM · Real Estate Developers
Developer CRM, unit inventory, payment plans and handover
For developers in the UAE: projects broken into units with live availability, off-plan sales with payment plans tied to construction milestones, broker channels and their commission, collections against each instalment, and handover with snagging. Installed on your own server, one lifetime licence, unlimited users.
Lifetime licenceUnlimited usersPayment plans and milestonesInstalled on your serverNo monthly subscription
The sales cycle
From launch to handover, in 6 steps
The unit, the buyer, the payment plan and the milestone that triggers the next instalment stay on one record, so collections are a schedule rather than a reconstruction.
1
Launch
The project is loaded as units with type, floor, view, area and price, so availability is a live list rather than a circulated spreadsheet.
2
Enquiry
Leads arrive from campaigns, the website or brokers, each tagged with its channel so you can see which one actually sells.
3
Reservation
A unit is held with its booking amount recorded, and cannot be double-sold because availability updates at once.
4
Sale
The sale agreement is generated with the payment plan attached, instalments tied to construction milestones rather than loose dates.
5
Collections
Each instalment becomes due when its milestone is reached, with reminders before the date and arrears visible per buyer.
6
Handover
Snagging items are logged against the unit, cleared, and handover is recorded with the documents that go with it.
What is included
The Developer configuration, grouped into 6 work areas
Nothing is charged per user: every activated module runs for the whole team, on your own server. The package is configured by module, according to what you actually use.
Sales
Lead by channelReservationsBooking amountsSale agreementsDiscounts and approvalsCancellationsResale trackingSales by project
Payment plans
Plan per unitMilestone-linked instalmentsDue datesRemindersReceiptsArrears per buyerCollection forecastPost-handover plans
Buyers and brokers
Buyer recordsCo-buyersIdentity documentsBroker registerCommission per dealBroker performanceAgreementsPayout tracking
Construction link
Milestones per projectCompletion percentageMilestone sign-offTrigger for instalmentsDelay flagsContractor recordsProgress notesPhotos per milestone
Handover
Snagging listItems per unitAssigned to contractorRe-inspectionHandover checklistKeys and documentsWarranty periodPost-handover requests
Inventory system or developer CRM?
Units, buyers and collections on one record
Developers in the UAE search for property development software when they mean the inventory — which unit is available, at what price, on which floor — and for a developer CRM when they mean the buyer and the broker channel. These are the same record seen twice: the unit you reserved is the buyer you now have to collect twelve instalments from.
Inventory and sales
- Units per project with type, floor, view, area and price, availability updating the moment a unit is reserved.
- Price list versions, so a quote issued last month is traceable to the list it came from.
- Lead channel on every enquiry — campaign, website, broker — so you can see which channel actually closes.
- Broker commission per deal, with payouts tracked rather than reconstructed.
- Discount approvals recorded, so an unusual price has a name against it.
Money and delivery
- Payment plans with instalments tied to construction milestones, not to loose calendar dates.
- Arrears per buyer visible as one figure instead of a stack of unmatched receipts.
- Collection forecast built from the plans actually signed.
- Snagging per unit at handover, assigned and cleared before keys are released.
There is no connection to the Dubai Land Department, Oqood or escrow systems. Registration and escrow stay with the people who handle them today; the system holds your own inventory, buyers and money.
An honest fit assessment
Who this fits and who should talk to us first
We prefer an honest conversation before a quote, rather than an implementation that does not solve the problem you actually have.
It fits developers that
sell units off-plan against payment plans, work with multiple broker channels, and need collections tied to construction milestones instead of chased from a spreadsheet that one person maintains.
Worth discussing in detail if
you want a broker portal where agencies see live availability themselves, escrow account reconciliation, or integration with a construction project-management system that owns the milestones. All three are possible, but they need analysis before implementation rather than after.
Not the right fit if
you are a brokerage rather than a developer. Selling other people’s inventory is a different workflow — that is the real estate agency configuration, not this one.
Integrations
What it connects to
Integrations are configured during implementation, against accounts and systems you already hold.
Communication
Email (SMTP/IMAP)WhatsAppSMSClick-to-callInstalment remindersBroker notifications
Documents and finance
PDF agreementsOwn templatesAED with VATE-invoicing dataExport to accountingBank statement import
Open interfaces
REST APIWebhooksCSV import/exportScheduled reportsSingle sign-onCustom fields
Before you start
Three things worth knowing before you buy
None of these are reasons not to buy. They are the things that decide whether the first project goes well.
No connection to DLD, Oqood or escrow systems, and none implied
The system does not register sales, file with the Dubai Land Department or reconcile an escrow account automatically. It holds your inventory, your buyers, your payment plans and your collections. Registration and escrow remain with the people and processes that handle them today, and any vendor claiming automatic DLD filing is describing something that does not exist.
Milestone-linked instalments need the milestones to be maintained
The value of the payment plan module is that an instalment becomes due when construction actually reaches a stage. That requires someone to sign off milestones in the system. If milestones are not kept current, the collection schedule drifts from reality and you are back to chasing by memory.
What the warranty covers
The six-month technical warranty included with the licence covers remediation of defects — things that do not work as described. New modules, new integrations and changes to how your sales or collection process works are separate development, quoted separately.
The product behind it
Licence, price and hosting — the same for every industry
These do not change from one industry to the next, so they live on their own pages instead of being repeated here.
Licence and price
One lifetime licence, unlimited users, no monthly subscription. The full price list and what each edition includes are on the pricing page.
Installed on your own server
The database sits on hardware you control, in your own office or your own hosting account. There is no vendor cloud between your staff and your data, and no third-party processor holding a copy.
UAE invoicing
Invoices in AED with VAT handling. What the system does about the e-invoicing rules now being phased in is set out in UAE e-invoicing.
Other industries
Real estate development is one configuration of the same platform. The full list is on Zarina CRM by industry.
Unlimited users
Every member of the team gets their own account with their own permissions. Adding people does not change the price, which is the usual reason shared logins appear in the first place.
See it before deciding
The demo runs on sample data, and the video tour walks through the interface. Questions that need a person go to contact.
Frequently asked questions
Questions about CRM software for real estate developers in the UAE
Does it register sales with DLD or handle escrow?
No. There is no connection to the Dubai Land Department, Oqood or any escrow account system, and nothing in the system implies otherwise. It holds your unit inventory, buyers, payment plans and collections. Registration and escrow reconciliation stay with the people and processes handling them today. Any vendor promising automatic DLD filing is describing something that does not exist.
Can payment plans be tied to construction milestones?
Yes, and that is the main reason developers buy it. An instalment becomes due when its milestone is signed off in the system rather than on a fixed calendar date, so the collection schedule follows what is actually built. It works only if milestones are kept current by someone, which is worth agreeing before go-live.
Can two salespeople sell the same unit?
No. Availability updates the moment a unit is reserved, so the inventory everyone sees is the live one rather than a spreadsheet circulated that morning. Reservations carry their booking amount and an expiry, so a unit held and not converted returns to availability instead of sitting blocked.
Does it track broker channels and commission?
Yes. Every lead carries its channel, so you can see which brokers and which campaigns actually close rather than which ones send the most enquiries. Commission is recorded per deal with payouts tracked, and broker performance is visible across projects, which is the conversation you want before renewing an agency agreement.
How does handover work in the system?
Snagging items are logged against the specific unit, assigned to a contractor, and re-inspected until cleared. Handover is recorded with its checklist and documents, and any post-handover request from the buyer attaches to the same unit record, so the warranty period is tracked against something concrete.
How many users does one licence cover?
Unlimited. Sales, collections, construction and handover teams all get their own accounts with their own permissions, and the price does not change as projects are added. Invoicing is in AED with VAT handling and follows the UAE e-invoicing rules as they phase in.
Next step
See it with a unit inventory in it
The demo runs on sample projects, units and payment plans, so you can judge the workflow rather than a feature list.