Sales CRM
For B2B and B2C sales teams: distribution, manufacturing, professional services, IT.
- Leads, pipeline, quotations with open tracking
- Invoicing, VAT invoices, payment tracking
- Client portal and e-signature
Zarina CRM is a complete CRM application for companies in the United Arab Emirates and Romania: one CRM system that covers leads, quotations, invoicing, inventory, field service, marketing and an AI assistant. It is installed on your company’s own infrastructure, with unlimited users and all data kept entirely on your side.
from $2,900excl. VATone-time payment6-month warranty

Self-hosted CRM software with a lifetime licence and unlimited users, for companies that want full control over their data and their costs.
Zarina CRM is CRM software you install on your company’s own infrastructure: one platform for leads, quotations, invoicing, inventory, field service, marketing and AI-assisted analysis.
The application installs on your company’s web hosting, with PHP 8 and MySQL, with no dedicated server and no in-house IT staff required. The database and documents stay entirely under your control.
You pay once, with no monthly subscription and no per-user fee. Installation, configuration around your workflow and team training are included, with a 6-month technical warranty.
7 editions built on the same core — sales, retail and e-commerce, services, construction, medical, real estate — plus more than 28 modules activated separately through a digitally signed licence.
Each edition has the modules, workflows and reports specific to the trade, on top of the same stable platform. Go straight into the demo, with realistic working data.
For B2B and B2C sales teams: distribution, manufacturing, professional services, IT.
Physical and online stores, distribution: website orders flow straight into the CRM.
HVAC, MEP, fire safety, lifts, IT/MSP, cleaning, facility management.
General contractors, fit-out and renovation companies, installers and specialist trades.
Private clinics and practices, any speciality, including veterinary.
Residential and commercial agencies and property developers.
The core covers daily work — clients, leads, opportunities, roles, reports. On top of it you activate only the modules you need, through a digitally signed licence, at any time after implementation.
More than 28 shared modules and the modules specific to each edition are activated individually. Your installation does not include modules you do not use.
A new module is activated without reinstalling and without migrating data. The platform stays the same; only its capabilities grow.
7 editions built from the same core, each with the workflows, documents and reports of its trade.
Automation, digitalisation and artificial intelligence applied to your company’s real processes, with a measurable effect on daily work.
Leads are captured automatically from forms, campaigns and WhatsApp, quotations go out without manual work, maintenance visits are generated from the service contract, and invoices are issued without re-entering data. Repetitive work drops significantly.
The built-in assistant — Claude, ChatGPT or Gemini, your choice — drafts quotations and emails, summarises conversations, ranks leads by likelihood to close and draws conclusions from reports.
Estimates, e-signed contracts, field job sheets with photos and the client’s signature, documents generated from templates. Everything is archived on the client record and can be found instantly.
Map-based dispatch, time tracking per project, van and warehouse stock, departmental budgets. See exactly how much time and how many resources each team and each job consumes.
Real-time dashboard, dozens of reports, scheduled email reports and KPIs per agent, per product and per lead source. Management and operations work from the same data.
Data stays on your company’s infrastructure, with roles and permissions per module, two-factor authentication, an audit log and your own backups. Compliance with the UAE PDPL does not depend on an external vendor’s policies.
Add users, branches or business lines without increasing licence costs: the number of accounts is unlimited, and the platform supports multi-location and multi-language setups.
Online stores, couriers, Stripe and PayPal, Google Calendar, Outlook Calendar, Brevo, WhatsApp, Zapier and Make. The CRM becomes the centre of your company’s digital ecosystem, not an isolated system.
The platform receives new versions regularly, and updates reach every active installation. New features become available in your installation too, with no upgrade fee.
The same five stages, whatever the edition. Every step happens automatically, logged on the client record and without re-entering data.
Leads are captured automatically from website forms, Facebook Lead Ads, WhatsApp or CSV import and go straight into the pipeline, with their source and owner attached.
The quotation is generated from your product catalogue, sent as a PDF or as a web page, and you see when it is opened, so you follow up at the right time.
The contract is e-signed by both parties, and proof of signing is archived automatically on the client record.
The proforma and the tax invoice are issued from the same record, in AED or any currency, with VAT calculated per line and ready for your e-invoicing service provider.
Payments are reconciled automatically, and the client enters loyalty campaigns, review requests and scheduled follow-ups.
Online stores and UAE marketplaces, couriers, payments, UAE e-invoicing, communication and productivity — no separately paid connectors and no extra development. Enter your company’s account details and the connection is live.




Stripe
PayPal
Wafeq
Pagero
Messenger
Instagram



Google Calendar
Google Sheets
Google Forms


Zapier
Make


International shipments in Europe: the GLS and DPD connectors stay available for customers who also ship outside the Gulf.
On-premise CRM software raises a fair question for any decision-maker: who steps in if something goes wrong on the company’s server. The answer is written down, not implied.
The CRM software remains an asset of your company, on your own server or hosting, and does not depend on someone else’s pricing decisions.
You pay once. There are no annual subscription increases, and every new colleague costs nothing extra. Your software budget becomes predictable for the long term.
The application runs on your company’s hosting. No information about clients, prices or margins reaches an external vendor’s servers — especially useful for clinics, law firms and companies handling sensitive data.
Your processes do not change to fit the software. Fields, stages, documents and reports are configured around your process, and specific developments can be made at any time directly on your installation.
Installation, configuration around your workflow and team training, included in the price. With a standard configuration you start in two days; with process customisation, within 14 working days.
Any bug or functional inconsistency is fixed free of charge for 6 months after delivery, at every price tier.
You talk directly to the team that developed the application, not to a generic support centre. The interface, documentation and training are in English — plus 14 more languages for international teams.
The same features, two completely different economic models. The detailed three-year calculation is on the pricing page.
Three directions a company looking for CRM software usually weighs: a lifetime licence installed on its own servers, a monthly cloud subscription, or building from scratch.
A CRM for small and medium-sized businesses should not be bought on blind trust. These are commitments written into the contract, not presentation promises.
Three implementations from different industries, described by what was done before and what happens now in the CRM application.
More than 18 companies in Romania and abroad use the platform in production, from hospitality and healthcare to construction and retail. Reviews are translated from Romanian.
Zarina CRM changed the way we manage leads and quotations. We have a clear view of every stage, and the reports let us decide quickly.
For a dermatology clinic, the confidentiality of patient records is the absolute priority. Running on our own private server gives us complete confidence in our data.
With the Task Management module we assign work on our sites, track material consumption and keep the job history on the client record.
Automatic import of website orders works flawlessly, with low-stock alerts and invoice data sent on to the national e-invoicing system.
Keeping case files on the firm’s own infrastructure was the main argument for protecting professional secrecy.
In real estate, how fast you match requests with active listings decides success. The application let us get rid of fragmented Excel files and gives agents a clear visual view in a Kanban pipeline.
Zarina CRM organised our medical conference management workflows down to the last detail. We centralise thousands of attendees, corporate partners and sponsors in a clean pipeline, monitoring payments and granting access automatically.
In our premium butcher’s shop in Belgium, traceability of special one-off orders from restaurants is essential. Inventory management gives us complete clarity over daily deliveries.
Our tyre hotel service is integrated with the inventory catalogue. Automatic reminders help us call customers proactively at the change of season, fully optimising the workshop schedule.
The unified ticketing and support system streamlined booking confirmations. We have solid cash-flow trend reports and monitor staff schedules without paying recurring per-user fees.





















We set up the CRM application directly on your company’s hosting, in any emirate, with technical assistance and operational training delivered remotely. The same process runs our active installations in Romania and the EU.
A CRM system installed on your own infrastructure is not the right answer for every company. The situations below are worth clarifying before you ask for a quote.
A six-page document with everything you need to know before a sales conversation. No obligation and no sales call.
We install Zarina CRM on your hosting, configure it around your own workflow and train your team. From that moment on, the application is an asset of your company, not a recurring expense.
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